Promo Products

What Brands Can Learn from the Star Wars Licensing Blueprint
December 21, 2015 at 2:34 pm

These days, it’s next to impossible to walk out your door, look at your Twitter feed or go on the Internet without being hit in the face with a lightsaber. And it’s not just coming from the studio. Marketers and brands across all sectors are evoking "The Force" via robust licensing deals to drive results…

Image-building from the Ground Up
December 21, 2015 at 2:29 pm

If you’re building a business, you’re building a brand. And just as your company requires a solid foundation, your brand needs a consistent image across many media to communicate your message. Your image does a lot of heavy lifting. It conveys to people what your business is all about; it is simple and appealing enough…

PM Video Battle: Next Products Versus Discount Mugs
December 18, 2015 at 5:56 pm

Promo Marketing's Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership's absolute favorite. (Next up: We're thinking about our New Year's resolutions for 2016. We're thinking, "Make better jokes in the video battle.") Last week, Webb Company won for the fourth time, earning a…

Proforma Employees to Receive Toms this Holiday Season
December 18, 2015 at 4:39 pm

As a show of employee appreciation and charitable giving, Cleveland-based Proforma will give every Proforma support center staff member a Toms gift card this holiday season. With every product purchased from Toms, a retailer of shoes, sunglasses, apparel and more, it will help a person in need. “We wanted to not only thank our support team…

Tervis Tumbler Company Opens Ohio State University Location
December 18, 2015 at 4:20 pm

Tervis Tumbler Company, North Venice, Fla., has opened a new retail location on the campus of Ohio State University. According to the Columbus Business First, this is the company's first Ohio location and its first shop located on a college campus. "This location will not only…

Virtual Reality Adds to Wearable Tech Trend
December 18, 2015 at 3:58 pm

Ryan Fitzpatrick is so close you could tug on the New York Jets quarterback's beard and wish him luck. Better look out, or you'll be run over by some of those big offensive lineman making their way out to the field. Well, not in reality, but virtual reality. It's all part of a unique experience—"Jets Virtual…

Start Blogging to Win Customers
December 18, 2015 at 3:50 pm

I don’t have to tell you that making the sale first requires enticing the customer. Engaging, informative content is one of the top ways to drive conversions, and a well-written business blog is a great way to spread that content. Here are some tips to make your blogging efforts successful. Some companies start blogs on…

Is Being Smarter Than Your Competitors Important?
December 17, 2015 at 3:53 pm

Through the years, I have attended a variety of education classes that have had a positive impact on my business. I persevered and with my eye on a goal, I obtained my Master Advertising Specialist (MAS) designation. This is an accomplishment that very few people in our industry have achieved. We all have the opportunity…

8 Promotional Holiday Gifts for Everyone
December 17, 2015 at 3:24 pm

The holiday season is in full swing, which means if you haven't started your holiday shopping yet, it's go time. There's no need to stress, though, because we've got an all-encompassing list of promotional holiday gifts that covers everyone from coworkers to customers. So, sip some egg nog, listen to Nat King Cole and read up on these eight promotional holiday gifts.

Proinnovative Appoints Incentives West as West Coast Representative
December 17, 2015 at 2:21 pm

Industry supplier Proinnovative INc. , Phoenix, has named Hermosa Beach, California-based Incentives West as its multi-line representative in the Western region effective Jan. 1, 2016. Steve De Mars will service Specialty Advertising Association of California and Arizona Promotional Products Association regional markets; Mark Shinn will serve Northwest Promotional Marketing Association, Promotional Marketing Association, and Rocky Mountain Region…