Promo Products

Promotional Products Companies on the Inc. 5000
August 22, 2016 at 6:30 pm

Last week, Inc. introduced the 2016 edition of its Inc. 5000 list, which recognizes the fastest-growing, private companies in the U.S. The list included a wide variety of promotional products companies, including a record of 14 Proforma owners. Here is the full list: 135. Pop Promos 447. Creative Studio Promotions 448. SoBe Promos 948. Index…

Court of Appeals Reverses Decision in Live Nation, Run-D.M.C. Suit
August 22, 2016 at 2:55 pm

Last week, the U.S. Court of Appeals for the Ninth Circuit partially reversed a copyright lawsuit between photographer Glen Friedman and Live Nation. According to Courthouse News Service, a federal judge felt that Live Nation should not be…

Voting With Your Dollar
August 22, 2016 at 12:25 pm

The Democratic National Convention was held here in Philadelphia last month, about 4.5 miles south of Promo Marketing offices. If you were in the city, you could see the convention’s influence everywhere, from the demonstrators to the crowded streets, the rallies to the blocked roadways, the ... actually, protests and traffic were all you could…

Regulatory Risk
August 19, 2016 at 5:58 pm

Imagine this: The event is going a lot better than you had expected. Everyone seems really excited about the new launch, and a bunch of the prospects in attendance have expressed interest in learning more about what you can offer. You have gathered lots of new, quality leads it seems! Even better, your chief marketing…

Last Chance to Vote! PM Video Battle: EMT Versus 4imprint
August 19, 2016 at 5:25 pm

Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: I decide that I could do some of the moves I saw watching rhythmic gymnastics on the Olympics and inevitably break my legs when I get stuck in…

Chocolate Inn/Taylor & Grant Donates to Project Water 2016 Program
August 19, 2016 at 3:25 pm

Chocolate Inn/Taylor & Grant, Hicksville, N.Y., provided mints and gum to Project Water, a nonprofit initiative that helps distribute drinking water to the homeless throughout Toronto. “We are proud to contribute to such an essential initiative, we look forward to participating next year,” said Danielle Dawson, vice president of national accounts for Chocolate Inn/Taylor &…

Staples Announces Second Quarter Performance, Growth in Promotional Products Sales
August 18, 2016 at 5:36 pm

Staples, Framingham, Mass., announced the results for its second quarter ending July 30. The company's total sales reached $4.8 billion, which is a decrease of four percent compared with the same period last year, but saw growth in sales of facilities supplies, promotional products and break room supplies. Staples experienced a major shakeup following the…

American Solutions for Business Achieves Record Growth
August 18, 2016 at 5:14 pm

American Solutions for Business (ASB), Glennwood, Minn., announced record growth of more than 15 percent for its fiscal year ending June 30. In the past four years, the company has seen a compound annual growth rate in excess of 10 percent during this period. During fiscal year 2015-2016, ASB experienced growth in all areas, with…

Promotional Products and How to Elicit an Emotional Response
August 18, 2016 at 3:47 pm

It’s not the product itself that provides value, but it is how the recipient uses and perceives it that influences branding and promotional efforts. You can assume that swag is a cheap and expendable marketing tactic, or you can leverage every impression possible and evoke valuable emotions in your customers and clientele by choosing the right…