Promo Products

Starbucks Holiday Cup Causes Uproar
November 10, 2015 at 6:44 pm

Every year, Starbucks releases a holiday-themed coffee cup as the season approaches. This year's cup has a more minimal design. Instead of featuring the usual snowflakes, reindeer or ornaments, this year's installment is a simple red cup. Already, some people, including Donald Trump, have objected…

Proforma Owners Close $2 Million in Acquisitions in November
November 10, 2015 at 4:58 pm

Proforma, Cleveland, has announced that its owners have closed two acquisitions, estimated to be worth $1 million each, in the first week of November. Mike and Melinda Durkee, owners of Proforma Durkee, Huntsville, N.C., acquired Hickory, North Carolina-based…

BIC Graphic Lets Distributors Price Pen
November 10, 2015 at 4:34 pm

As a follow up to the “Choose the Next BIC Pen” and “Name the Next BIC Pen” promotions, BIC Graphic, Clearwater, Fla., is now inviting promotional products distributors to help price the next new BIC pen. Distributors can choose from three price points: $0.49 (C), $0.59 (C) and $0.69 (C). All participants will receive 500…

11 Essentials for Being a Fit Small Business
November 10, 2015 at 3:23 pm

Is your business a fit small business? And what are the essentials for being a fit small business? Anyone who commits to running an Iron Man, riding the Tour de France, climbing mountains, running marathons or engaging in other highly physical endeavors, knows how important being fit is to take on and finish such a…

When Negotiating, Choose Your Words Very, Very Carefully
November 10, 2015 at 2:58 pm

There's a reason negotiating often is referred to as an art: Achieving what you want without settling or offending the other party is a tricky business. From body language to discussion strategies, there are thousands of tips for getting it right. Now comes a new study published in the Journal of Personality and Social Psychology that…

Logomark Partners with Pisen
November 6, 2015 at 6:37 pm

Logomark, Tustin, Calif., announced that it has partnered with Pisen, Shenzhen, China, to bring Asia’s largest retail power bank brand to the promotional industry. “In today’s mobile-dependent world, Pisen power banks are perhaps one of the most relevant corporate promotional items we have yet to…

PM Video Battle: South Paw Canada Versus Maple Ridge Farms
November 6, 2015 at 4:59 pm

Promo Marketing's Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership's absolute favorite. (Next up: I saw the new James Bond movie and now I want a new car.) Last week, South Paw Canada won, and now will face off against Maple Ridge Farms!…

Akron RubberDucks Win National Award for Promotions
November 6, 2015 at 3:57 pm

Despite outstanding seasons from third baseman Yandy Diaz and closer Jeff Johnson, the Akron RubberDucks fell short of the playoffs this year. But the minor league baseball team picked up a different postseason win thanks in part to wacky promotions like “Brian Williams Pants on Fire Night” and a Goonies-themed bobble-belly giveaway. Minor League Baseball…

Charles River Apparel Honored by Family Business Assocation
November 6, 2015 at 3:46 pm

The Family Business Association (FBA) honored Charles River Apparel, Boston, at a recent ceremony in Cambridge, Mass. The company was one of 19 businesses selected for this honor among hundreds. The FBA Awards recognize the importance of family businesses in the state and the critical role these companies play in providing significant employment opportunities and revenue generation,…

4 Words or Phrases to Avoid in Your Brand Promise
November 6, 2015 at 3:15 pm

From Apple's "Think Different" to BMW's "The Ultimate Driving Machine," there are plentiful examples of successful brand promises in the marketplace. They're straightforward, message oriented and exude aspiration at its best. Essentially, your brand promise sets the tone for your company to its stakeholders. It should communicate your values and concisely deliver your commitment to…