Promo Products

PPAI Selects Saxum as Its Agency of Record
December 15, 2015 at 6:08 pm

Promotional Products Association International (PPAI), Irving, Texas, has selected Saxum, Oklahoma City, as its agency of record. The agency will develop an integrated communications plan, including strategic brand positioning, media relations, integrated creative content, and a paid media campaign launching the promotional products industry’s first cohesive awareness and branding initiative. PPAI developed the branding initiative aided by…

Newell Rubbermaid Acquires Rival Jarden for $13B
December 15, 2015 at 5:11 pm

Newell Rubbermaid, Atlanta, announced on Monday that it will acquire Rye, New York-based Jarden, a rival company with multiple brands related to the promotional products industry, including Sunbeam, Rawlings and Coleman, for $15.4 billion. USA Today reported that Newell Rubbermaid, which also makes Sharpie, Paper Mate and Irwin products, is purchasing Jarden for a combination of…

Smart Source LLC Announces Role as Preferred Vendor for YMCA
December 15, 2015 at 4:15 pm

Smart Source LLC, New York, is now a premier supplier for the YMCAs of Greater New York City, creating branded materials, including uniforms, swim caps and camp backpacks. The launch of the uniform program is a significant branding initiative for YMCA, and the agreement with Smart Source LLC begins with the YMCAs of Greater New…

Last Call to Sign Up for SuccessFit4Life! at the PPAI Expo
December 15, 2015 at 4:01 pm

Registration closes Dec. 18 for FreePromoTips.com's SuccessFit4Life! Fun Run/Walk, benefitting the Promotional Products Education Foundation (PPEF), at the 2016 PPAI Expo in Las Vegas. With a $25 donation to PPEF, participants will receive a collection of SuccessFit4Life! products. Participating suppliers include: SnugZ USA, Pro Towels, Halls & Company, Prime Line, Ad-A-Day Company Inc., Southern Plus,…

LeBron James Signs Lifetime Deal with Nike
December 15, 2015 at 3:41 pm

NBA star LeBron James has signed a lifetime endorsement deal with Nike, which has endorsed the Cleveland Cavaliers forward since 2003, when he signed a $90 million contract. Now, according to BBC, his lifetime deal is the first lifetime contract from Nike, and USA Today speculated that the deal may be worth more than $500 million.…

FIFA Officials Donate Gifted Watches to Charity
December 15, 2015 at 3:13 pm

Last year, the Brazilian Football Association gifted World Cup officials Parmigiani watches worth more than $24,000 each. Now, after ordering officials to return the watches, the FIFA ethics committee will donate them to charity. According to The Guardian, the Brazilian Football Association gave FIFA officials 65 watches during a FIFA Congress in Sao Paulo. The…

The Image Group Announces Name Change for LightHouse Brands
December 14, 2015 at 5:11 pm

The Image Group, Holland, Ohio, is retiring the name of its acquired subsidiary, Toledo, Ohio-based LightHouse Brands, on Jan. 1, 2016. The Image Group acquired LightHouse Brands in 2013 and, following the merger’s completion, operated the companies as separate divisions. Going forward, the two will operate as a single entity under The Image Group name.…

Penn Emblem Company Recreates Its Own Toy Factory
December 14, 2015 at 4:08 pm

Philadelphia-based Penn Emblem Company's Mexico location participated in the annual Christmas parade in Santa Ana, Sonora. This year, the company created a float with a toy factory theme. The parade included the whole community and ended in the center of town called La Plaza, where…

Starline Inc. Celebrates Top Representatives of 2015
December 14, 2015 at 3:54 pm

Last week, the team from  Grand Island, New York-based Starline Inc. came together for its annual sales meeting, where it previewed its collection of 2016 products and honored its top sales representatives. Jim Bull, Starline Inc.'s vice president of sales, presented two awards of distinction and outstanding achievement to his U.S. sales team. He presented the…

Taylor Swift is Trying to Trademark Her Birth Year
December 14, 2015 at 3:41 pm

Taylor Swift's birthday is approaching, and this year she wants something more than well-wishes from her gigantic stable of famous friends. According to The Washington Post, swift is looking to trademark her birth year, 1989, which doubles as the title of her last album. The blog Tantalizing Trademarks posted…