Promo Products

A Very Powerful Question
February 9, 2016 at 5:08 pm

As I returned my Alamo rental car in Newark, N.J., recently, an employee asked if I had any issues with the car and how my trip was. I said, "Fine," and was prepared to get my receipt and walk to the terminal. Instead, I was legitimately surprised by a simple question: "Could we have done…

IMAGEN Brands Hires Dana Zezzo as Vice President of Sales
February 9, 2016 at 4:42 pm

IMAGEN Brands, parent company of Crown Products, Mobile, Ala., and Vitronic, Mason, Ohio, announced it has hired Dana Zezzo as vice president of sales. Zezzo was most recently senior vice president of sales and marketing at Jetline, Gaffney, S.C., and also has worked for Pittsburgh-based Pro Towels, Erie, Pennsylvania-based CPS/Keystone and Trevose, Pennsylvania-based alphabroder. “Dana is…

Feds Seize $39M in Fake Super Bowl Gear
February 8, 2016 at 6:26 pm

Peyton Manning and the Denver Broncos (specifically Von Miller) won Super Bowl 50 over the momentum-fueled Carolina Panthers. This was Manning's record-breaking 200th career win, so with all of these round numbers here, we can practically see the "Peyton Manning: 200 career wins, Super Bowl 50 champion," merchandise now...

PM Video Battle: Trimark Versus ParsonsKellogg
February 5, 2016 at 5:09 pm

Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: The Super Bowl is this weekend! I won't lie. At the beginning of this season, I was sure that my Eagles would be in it. But we can't…

Showdown Displays Announces Sales Award Winners
February 5, 2016 at 4:46 pm

Showdown Displays, Ramsey, Minn., announced the 2015 sales award recipients during its national sales meeting. The company gave out awards for Independent Sales Representative and Factory Sales Representative of the Year. The Watson Group, Birmingham, Ala., which includes Bo Turner and Tina Jameson-Brown, received the independent sales representative award for the third time in a…

Evernote Shuts Down Branded-item Marketplace
February 5, 2016 at 4:25 pm

Evernote, the popular smartphone app for cross-platform note-taking, had tried its hand at physical products, like notebooks, backpacks and wallets. Now, after three years of selling these items, the company shut down its Evernote Market on Feb. 3. According to The Verge, some Evernote-branded items,…

6 'Cool' Campaign Items for Millennials
February 4, 2016 at 4:48 pm

Getting young people out to the ballots is important for candidates. Over time, we've seen candidates employ a lot of techniques to try to appeal to the young voters—some have been effective, others fall flat. Here are a few of the more recent ways the presidential candidates are trying to appeal to millennials. 1. "Loud and…

Prime Line and Jetline – The Art of the Acquisition
February 3, 2016 at 6:39 pm

In January, Prime Line, Bridgeport, Conn., acquired Gaffney, South Carolina-based Jetline, in a move that made big news in the promotional products industry. With two large companies, some might think that it would be a tumultuous process, but Jeff Lederer, CEO of Prime Line, and Eric Levin, executive vice president for Prime Line, told Promo Marketing…

Summit Group Honored for Excellence in Promotional Marketing Campaigns
February 3, 2016 at 4:27 pm

Summit Group, Bloomingdale, Ill., won a Silver Pyramid in the 2016 Pyramid Award Competition sponsored by Promotional Products Association International (PPAI). PPAI recognized 35 gold, silver and bronze winners at the PPAI Awards Presentation and Reception held Jan. 12, 2016 at the House of Blues in conjunction with the PPAI Expo in Las Vegas. The…