Promo Products

4imprint Awards 263 New 'one by one' Promotional Product Grants
December 1, 2015 at 5:00 pm

Promotional products retailer 4imprint, Oshkosh, Wis., awarded 263 U.S. and Canadian nonprofit organizations, schools and religious organizations with promotional products grants through its one by one program during the third quarter of 2015. Each of the one by one recipient organizations received a $500 in-kind promotional products donation. In awarding the third-quarter grants, 4imprint’s one…

Proforma Announces Debut of Energize Summits
December 1, 2015 at 4:47 pm

Proforma, Cleveland, announced its first ever Energize Summits—new exclusive events designed exclusively for Proforma owners, sales representatives and Proforma’s preferred vendor partners to engage in meaningful, personal discussions to develop strategic partnerships for further mutual growth. “The Energize Summits were created to help Proforma owners and sales reps build meaningful relationships with our supplier partners,”…

Screenprinting Shop Sends Welcoming Message to Syrian Refugees
December 1, 2015 at 4:08 pm

Oklahoma Gov. Mary Fallin wants President Barack Obama to stop Syrian refugees from entering the U.S., but an Oklahoma City man is using this T-shirt to send the opposite message. Despite the push back from state leaders, an Oklahoma City man wants…

Is College Apparel Poised to Become the New Athleisure Wear?
December 1, 2015 at 3:31 pm

Teen retailer American Eagle Outfitters loves it. Outdoorsman staple Dick’s Sporting Goods loves it. Your local Target loves it. And, you probably love it too. No, I’m not talking about athleisure wear, although the love in that space continues to grow and thrive. This time, I’m talking about college and sports team-branded apparel. Nothing is…

Clever Employee Gift Ideas
December 1, 2015 at 3:22 pm

Your employees are a big part of your business’s success story. So, understandably, you want to make them feel appreciated. A special and memorable gift is a great way to show your thanks for all they do. Why don’t you take advantage of the gift giving season to wow your staff with clever employee gift…

AIA Corporation Hires Clay Hall as Director of Field Sales Development
November 30, 2015 at 3:51 pm

Clay Hall has joined Neenah, Wisconsin-based AIA Corporation’s field sales management team as director of field sales development, where he will be leading the organization’s efforts to grow sales with its largest platinum-level owners in the West. Hall is replacing Greg Armstrong, who was promoted to vice president of marketing and supplier relations in October.…

Beam Suntory Inc. Selects InnerWorkings Inc. As Product Provider
November 30, 2015 at 3:07 pm

Beam Suntory Inc., a Deerfield, Illinois-based premium spirits company, has selected InnerWorkings Inc., Chicago, as its preferred provider to deliver brand and field optimization goals within the area of point-of-sale (POS) materials. As part of the agreement, InnerWorkings Inc. will provide custom branded POS merchandise, multiple e-commerce sites, warehousing and fulfillment services, and a large supporting…

Pacific Emblem Company Launches New Website, Brochure
November 30, 2015 at 2:50 pm

Pacific Emblem Company, San Diego, has launched a newly designed website and coordinated brochure for the company’s offerings. As a custom headwear, patch and accessories manufacturer/importer for more than 25 years, the company made the decision to connect with customers further and showcase its product…

Iron Bowl Weekend Key for Alabama Merchandise Retailers
November 30, 2015 at 2:34 pm

The biggest football game in Alabama took place took place on Nov. 27, and the aftermath means big things for some Alabama stores. The winning team’s fanbase undoubtedly will flock to retailers to buy shirts, hats and other specialized memorabilia commemorating the win. Bama Fever/Tiger Pride, Dothan, Ala., is just one of the businesses that…

7 Ways to Avoid Marketing to the Wrong People
November 30, 2015 at 2:26 pm

Many companies see marketing as an expensive waste of time. But unless you can work solely on referrals, you're going to have to find clients and prove your worth. Sadly, too many businesses falter at the first hurdle because they're wary of upfront cost. In reality, these companies are marketing to the wrong people, causing…