Promo Products

Zero Moment of Truth (ZMOT) is about being there whenever and wherever your client might be receptive to your message. It used to be far less complicated to be in sales, especially in the promotional products industry. If you had the relationship, you were the clients' resource. Your marketing primarily consisted of sending a catalog…

Hub Pen Company, Braintree, Mass., announced the addition of industry veteran Ian Brudenell to its team of inside sales executives. Brudenell will represent Hub Pen on the West Coast. “As our product offerings and services continue to expand, the addition of talented sales…

Carolina Panthers stars, such as Cam Newton and Greg Olson, have been sporting a "Star Wars"-themed Panthers tee. Dapper Ink sold the shirt, which depicts the Panthers' logo as Chewbacca (aka Purrbacca), and all proceeds went toward the HEARTest Yard, a family…

Bobbleheads have been a staple of stadium giveaways for a long time. Lately, teams have expanded on the idea of a traditional bobblehead celebrating a player and added themes (like putting players in the "Star Wars" universe). But now it…

Drum-Line, Stuttgart, Ark., has completed construction on a building expansion. The facility added an additional 10,000 square feet, bringing the production facility to 85,000 square feet. The company primarily will use the additional space for calendar production. Drum-Line has seen growth in this category over the last five years. The increased space allows for more…

Entrepreneurship demands effective leadership. You need to be able to make solid decisions, organize plans, hire teammates and provide direction—all under the steady pressure of being accountable for all those decisions and actions. To add even more heat, as an entrepreneur, your personal success is often tied directly to the success of your business, meaning…

Promo Marketing's Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership's absolute favorite. (Next up: We're not going to let these spring-like temperatures in the Northeast steal our holiday spirit. You'll still find us sweating it out in our ugly holiday sweaters.) Last week,…

Arden, North Carolina-based Windswept Marketing offers Indirect Embroidery, which bonds logos to almost any kind of apparel, in any place—like the bill of a hat, jean pockets, shirt pockets and collars, bags, portfolios, neoprene, and other areas that cannot be "hooped" by standard embroidery. Because Indirect Embroidery adheres to the outside of an item (as opposed…

As she slowly pulled the sheer black nylon stocking up along her shapely leg, her bright red fingernail caught at the edge, causing a fresh run to skittle down her thigh toward her shimmering midnight calf. OK, as much as I love them, that’s about all we’ll be talking about black stockings in this article.…

Alibaba Group Holding Ltd. hired an investigator to rid the Chinese e-commerce business of counterfeit goods. According to Bloomberg, the investigator, Matthew Bassiur, previously helped Apple Inc. find fake iPhones and investigate copyright infringement. Bassiur formerly was a vice president for Pfizer Inc. and computer crimes prosecutor for the U.S. Department of Justice. As the…