Promo Products

I don’t have to tell you that making the sale first requires enticing the customer. Engaging, informative content is one of the top ways to drive conversions, and a well-written business blog is a great way to spread that content. Here are some tips to make your blogging efforts successful. Some companies start blogs on…

Through the years, I have attended a variety of education classes that have had a positive impact on my business. I persevered and with my eye on a goal, I obtained my Master Advertising Specialist (MAS) designation. This is an accomplishment that very few people in our industry have achieved. We all have the opportunity…

The holiday season is in full swing, which means if you haven't started your holiday shopping yet, it's go time. There's no need to stress, though, because we've got an all-encompassing list of promotional holiday gifts that covers everyone from coworkers to customers. So, sip some egg nog, listen to Nat King Cole and read up on these eight promotional holiday gifts.

Industry supplier Proinnovative INc. , Phoenix, has named Hermosa Beach, California-based Incentives West as its multi-line representative in the Western region effective Jan. 1, 2016. Steve De Mars will service Specialty Advertising Association of California and Arizona Promotional Products Association regional markets; Mark Shinn will serve Northwest Promotional Marketing Association, Promotional Marketing Association, and Rocky Mountain Region…

Remember your determined pursuit of that client? How about the love you showed them when they became a bona fide prospect? What changed? What happened to the love? Getting repeat customers and acquiring new clients takes time, and is an expensive endeavor as well. Retaining and growing clients is the name of the game—if you…

Entrepreneurship is nothing without risk-taking, as it’s impossible to earn a substantial reward in the business world without an equally substantial risk taken in its pursuit. Risks are intimidating, of course, but that’s what separates the bulk of the population from the inspired, hard-working entrepreneurs who try their best to nurture ideas to success. Some…

The Federal Trade Commission (FTC) last week filed a complaint, charging that Staples Inc.'s proposed acquisition of Office Depot Inc. would violate antitrust laws by reducing competition nationwide in the industry for "consumable" office supplies, including writing instruments, notepads, folders and paper products, sold to large-business customers. "The commission has reason to believe that the…

The 2016 Buyer's Guide is here! Complete with the most up-to-date supplier contact info and more, it can help you learn about new product solutions, find growth opportunities for your business and make 2016 the most successful year in your business'…

This month, at a seminar in Beijing, Chinese Premier Li Keqiang said that Chinese pens felt "rough" compared to those made in Japan, Germany and Switzerland, and added that China's manufacturers should focus on innovating their technologies. According to Marketplace, this wasn't the first time…

After much anticipation, "Star Wars Episode VII: The Force Awakens" opens in theaters this week. In all of the hype around the blockbuster, promotional items from T-shirts to fruits have hit shelves. Here are six "Star Wars" promotional items that stood out to us. 1. BB-8 Oranges One of the new droids that we've seen…