Dairy Queen Starts Holiday Party Early With Branded Elf Sweater
September 2, 2020 at 9:49 am

It seems like the holiday season gets earlier and earlier every year. 2020 has had its fair share of time-warp moments, but it’s probably safe to hold off on all things holiday until at least after Labor Day Weekend. Dairy Queen might not have gotten that memo, though, based on the fact that it’s already selling elf sweaters...

UCLA Sues Under Armour for $200M Over Breach of Record Apparel Contract
August 31, 2020 at 10:50 am

A lawsuit alleges that Under Armour misled UCLA about its financial standing—resulting in an enormous $280 million apparel contract in 2016—and then failed to make scheduled payments or deliver products as laid out in the contract. Under Armour informed UCLA two months ago that it was terminating the deal with more than $200 million still owed to UCLA...

New York Deli Sells Out of T-shirts After Jake Gyllenhaal's Viral Video
August 24, 2020 at 2:04 pm

Jake Gyllenhaal is making sure we don’t get complacent when it comes to supporting local restaurants, and also helping out one of his favorites in the process. New York deli Russ & Daughters released a T-shirt design worn by Gyllenhaal in a video, with all proceeds going to charity.

The $50M-a-Year Masters Merch Shop Is Going Online, But Only for Ticket Holders
August 20, 2020 at 11:07 am

This year, the Masters looks a little different. Rather than the scheduled April tournament, the event will happen in November and with no fans present. So, with no one coming to Augusta to watch, what’s the plan for the merchandise store, which usually brings in around $50 million a year? Will it still be exclusive somehow even when it’s sold online?...

The Best of the DNC Merchandise as Convention Goes Virtual
August 18, 2020 at 12:14 pm

With the Democratic National Convention going virtual, organizers had an opportunity to expand the merchandise offering a bit. There are still plenty of Milwaukee-centric items, touching on local culture like dairy farming and using the outline of Wisconsin, but there are things that play into the nationwide viewership...

Dye-Free Future? Australian Scientists Hack Cotton DNA to Grow All Different Colors
August 17, 2020 at 12:02 pm

Researchers in Australia’s national science agency think they've found a way to tweak the molecular code of cotton so that it grows in all different colors. So far, they’ve created cotton in red, gold, purple and black in petri dishes, and hope to create reproducing plants in the near future. The implications for apparel manufacturing are pretty huge...

American Jewish History Museum Made $30K in One Day From Sales of 'Yo Semite' T-shirt
August 12, 2020 at 11:55 am

The National Museum of American Jewish History hit the jackpot when President Trump accidentally pronounced "Yosemite" as "Yo Semite." The museum had been selling a shirt with that text on it since 2011, and sold thousands immediately after the president's mistake went viral, generating $30,000 in a little over a day...

What Does a World Without College Football Look Like for Small Town Merchandisers?
August 11, 2020 at 1:15 pm

College sports took a huge hit yesterday when the Big 10 conference announced that it would not be playing a single down of football this upcoming season. It’s not the first conference to do so, but with schools like Penn State, Michigan and Purdue, it’s a huge move for college sports and, by extension, the companies who depend on selling merchandise...

Chipotle Is Using 300 Million Avocado Pits to Make Dye for Its New Branded Apparel Line
August 5, 2020 at 11:21 am

Chipotle is keeping things very on-brand and eco-friendly for its next round of merchandise by using avocado pits as dye for its branded apparel. According to Nation’s Restaurant News, Chipotle is using about 300 million avocado pits from its food supply and creating a plant-based dye for T-shirts, sweaters and tote bags...