Tokyo 2020 Olympic Merchandise with New Logo Sells Out First Day
June 27, 2016 at 5:50 pm

Last week, the 2020 Tokyo Olympic Games unveiled the first official merchandise for the event. And, according to Inside the Games, on the first day of the release, 15 of the 26 product lines sold out online. The products, which include T-shirts, polo shirts, pin badges, key holders, neck straps and towels, feature the new Tokyo 2020 logo...

How to Help Orlando a T-shirt at a Time
June 22, 2016 at 4:59 pm

In this industry, we know the power of a T-shirt. We know how many impressions they provide—and how effective those impressions can be. A shirt donning a slogan in support of Orlando combats the hate that caused this tragedy and unites us all in support of our fellow man...

The Republican National Convention Selects Official Merchandiser
June 9, 2016 at 2:58 pm

While the merchandise provider for the Democratic National Convention was chosen months ago, the Cleveland 2016 Host Committee selected its official merchandise provider for the Republican National Convention yesterday. According to Crain's Cleveland Business, Mogadore, Ohio-based ASW Global was chosen as…

How Much Do You Love That Shirt?
June 8, 2016 at 9:52 am

You guys know that I love T-shirts. I couldn’t write about them as much as I do if I didn’t. And I know that you guys love T-shirts, too. You wouldn’t be as good at your jobs as you are if you didn’t. But how much does your end-user love your T-shirt? That’s the make-or-break question of a successful promotion...

Working Wardrobe: 12 Polo and Business Casual Options
June 1, 2016 at 4:58 pm

Ah, “business casual.” What does it mean? Well, that depends on whom you ask. In a general sense, it falls somewhere between shirt and tie, and T-shirt and jeans. It brings a little more style, while maintaining a more relaxed atmosphere. Arm your end-users with these go-to business casual options so the next time that networking event invite says “business casual,” they’ll be ready...

'I Wouldn’t Buy It, But You Definitely Should'
May 25, 2016 at 3:34 pm

In the promotional products industry, suppliers and distributors work hard to build relationships with one another—trusting that the other half of the relationship cares as much about the product and the end-user as they do. So how would you feel if you found out that supplier or distributor wouldn’t even buy its own product? Super confident, right? No, of course not...

The Wrap: Under Armour and Adidas settle an infringement Lawsuit, Beyonce is accused of using a sweatshop for her activewear brand
May 18, 2016 at 5:19 pm

Here's what's happening this week in the apparel world ... * Athletic wear companies Under Armour and Adidas have kissed and made up. Both retailers have reached a settlement in a patent infringement lawsuit regarding mobile fitness product patents, according to The Baltimore Sun. "Adidas AG, Under Armour Inc. and MapMyFitness Inc. have resolved their pending patent…

Racist Imagery on Sorority T-shirt Due to Clerical Error
May 18, 2016 at 4:55 pm

When the Alpha Delta Pi sorority from Alabama’s Samford University decided to make shirts for its spring formal, this probably isn’t the end-result it expected. The shirts were printed with a vintage map of Alabama, which included an image of an African-American man eating a watermelon, according to

Try Patterns and Prints: I Double-Dog Dare You
May 11, 2016 at 6:26 pm

Prints make it easier to mix different colors, textures and fun into one cohesive look. They breathe a touch of life into an outfit. Of course, I get it. Patterns can be overwhelming. They are bold statements. And they are, perhaps, even bolder statements in the promotional products industry. But there are plenty of ways to incorporate them into a promotion without overdoing it...