Sports & Leisure

Popeyes Wants You to Tailgate From Home With a Pretty Great Promo Campaign
September 15, 2020 at 12:09 pm

NFL football is back, baby! It just looks a little different than we’re used to. Sure, you could still go tailgate in the parking lot, but that’s about the extent of it. And, for safety reasons, it’s probably best to do the tailgating at home. At least that’s what Popeyes and Dr. Pepper think you should do with their new co-branded promotional campaign...

UCLA Sues Under Armour for $200M Over Breach of Record Apparel Contract
August 31, 2020 at 10:50 am

A lawsuit alleges that Under Armour misled UCLA about its financial standing—resulting in an enormous $280 million apparel contract in 2016—and then failed to make scheduled payments or deliver products as laid out in the contract. Under Armour informed UCLA two months ago that it was terminating the deal with more than $200 million still owed to UCLA...

The State of the Sports Promotional Products Market: What’s Selling and What Comes Next
August 27, 2020 at 11:02 am

Sports aren’t yet totally back to normal. That has hurt promotional products businesses that rely on sporting events from the pros down to the high school or youth level. As we wait for sports to fully return, we asked three industry pros for insights on what’s selling in this market, what they expect the recovery to look like and what comes next for sports promos...

Printed Fan Cutouts Are the Hottest Thing in MLB Promos
August 26, 2020 at 2:30 pm

There’s no doubt that baseball fans miss going to the ballpark. They miss it so much that they’re willing to pay for cardboard cutouts of themselves in the stands, just so they can maybe live vicariously through it (or spot it on TV). When the MLB season finally started this summer, the empty stadiums were a little eerie, so teams found a way to put “fans” in seats...

The $50M-a-Year Masters Merch Shop Is Going Online, But Only for Ticket Holders
August 20, 2020 at 11:07 am

This year, the Masters looks a little different. Rather than the scheduled April tournament, the event will happen in November and with no fans present. So, with no one coming to Augusta to watch, what’s the plan for the merchandise store, which usually brings in around $50 million a year? Will it still be exclusive somehow even when it’s sold online?...

What Does a World Without College Football Look Like for Small Town Merchandisers?
August 11, 2020 at 1:15 pm

College sports took a huge hit yesterday when the Big 10 conference announced that it would not be playing a single down of football this upcoming season. It’s not the first conference to do so, but with schools like Penn State, Michigan and Purdue, it’s a huge move for college sports and, by extension, the companies who depend on selling merchandise...

Is Washington's NFL Team Hinting At (or Trying Out) Its New Identity Through T-shirts?
July 30, 2020 at 11:42 am

The NFL season is supposedly happening soon, but we’re still no closer to a new name for the Washington Football Team after it officially retired the “Redskins” moniker. There have been a few other names thrown out, like Warriors and Redtails, and the first batch of “Washington Football Team” official merchandise might provide some clues for what to expect next...

The Best and Weirdest MLB Promos of All Time (According to MLB)
July 27, 2020 at 1:27 pm

Baseball is back! But, one thing looks a little different. No, it's not the DH in the National League. It's the fact that the stadiums are empty. But that shouldn't stop us from celebrating some fun stadium giveaways from the past. MLB.com has a helpful rundown of the weirdest ones, and around here, "weird" usually means "best"...