Sports & Leisure

What the Cleveland Indians' Name Change Means for Merchandise
December 14, 2020 at 10:50 am

It took years of action for the Cleveland Indians to finally get rid of the Chief Wahoo logo. But in one decisive action, the team announced that it would change its identity all together, abandoning the name it’s used since 1915. On a societal level, this has enormous implications. But it's also a big deal in the merchandise space...

AmeriFoam Acquires Quality Foam Designs
November 24, 2020 at 9:18 am

Brooklyn Products International Inc., Brooklyn, Mich., announced that its AmeriFoam division has purchased Quality Foam Designs, a manufacturer of polyurethane promotional products in Elkhart, Ind. The acquisition supports AmeriFoam’s commitment to bring more value to its customers through an expansion of product offerings and...

The NBA Is Sending First-Round Prospects a 'Gift Locker' for Virtual Draft
November 18, 2020 at 3:18 pm

This year's NBA Draft is going to take place virtually, much like the most recent NFL Draft. Also like the 2020 NFL Draft, prospects will receive a hat for each franchise, as well as a whole set of gifts to ensure a quality televised event (and enjoyment for later on).

Vistaprint Will Be the Boston Celtics' 2020-21 Jersey Sponsor, 'Exclusive Marketing and Design Partner'
November 18, 2020 at 11:45 am

The Boston Celtics announced that a new company will replace the GE patch on their jerseys: Vistaprint. Through the multi-year agreement, Vistaprint also will become the “exclusive marketing and design partner of the Boston Celtics,” beginning with the upcoming 2020-21 season. Vistaprint also announced that it will work with the franchise to boost small businesses in the region...

IMAGEN Brands Begins Coleman Outdoor Incentive Program
November 16, 2020 at 1:54 pm

IMAGEN Brands, Mason, Ohio, announced a limited-time Coleman “Sell More, Get More” incentive program. The more Coleman Outdoor products a distributor sells, the more free Coleman products they earn. Any distributor that places Coleman Outdoor orders that fall under one of three sales-volume order levels will earn a free Coleman gift...

Gemline Announces Partnership With Osprey
November 10, 2020 at 12:15 pm

Gemline, Lawrence, Mass., announced a strategic partnership with Colorado-based Osprey. This partnership brings the highly regarded and much sought-after outdoor retail brand and their innovative products to Gemline’s growing product portfolio of premium brand partners. Osprey is world-renowned for its functional, high performance gear that reflects a love of adventure and devotion to the outdoors,…

Update: Under Armour's Direct-to-Consumer Shift Won't Affect Promotional Products Industry
November 4, 2020 at 1:18 pm

Under Armour reportedly announced this week that it will end more than 2,000 existing wholesale partnerships, focusing instead on its direct-to-consumer business. The apparel company reported more than 50 percent growth in e-commerce business during its third fiscal quarter, with a 17 percent increase in direct-to-consumer business...