Sports & Leisure

A New UFC Apparel Deal Could Change Sponsorship, Apparel for Fighters
June 2, 2020 at 11:12 am

Reebok's $70 million sponsorship deal with the UFC has apparently been a point of contention with UFC fighters, due to the fact that the contract states that they can’t wear other companies’ logos at UFC events. That means they can’t get royalties from their other sponsors.

The Boston Marathon Will Now Be Virtual, But Runners Will Still Get Race Promos
May 29, 2020 at 2:03 pm

Originally set for April 20, the Boston Marathon was first postponed until September due to the coronavirus, and now will be virtual only. But it will still have its shot at setting the pace as a marquee event, as participants will receive their customary T-shirts, medals and race bibs even as they compete virtually...

Minor League Baseball Team Holds ‘Nopening Day’ Curbside T-shirt Giveaway
May 20, 2020 at 1:54 pm

Given our love for the promo campaigns that minor league baseball squads have presented, we are pleased both as supporters of the national pastime and admirers of wordplay that the St. Paul Saints held a ‘Nopening Day’ celebration that saw them distribute T-shirts to fans via curbside pickup...

How Pro Sports Teams Are Handling Promotional Giveaways for Canceled or Delayed Games
May 18, 2020 at 1:39 pm

Usually around this time we’re reporting on which MLB teams have the best or most creative promotional giveaways scheduled for the rest of the year. The NHL and NBA seasons would also be winding down, so we’d probably have a few stories about big-time playoff giveaways. But, owing to the current circumstances, we’re left to talk about what could have been...

Our Fave 5 Promotional Products of the Week: Giant Bubbles, Superman Figurines and More
May 13, 2020 at 2:08 pm

Today is one of those time warp days for us. We had to check the calendar multiple times to confirm that it was, in fact, Wednesday. And since it's Wednesday, it means it’s time for another edition of our Fave 5. This week, we cover items celebrating our beloved baseball (with a superhero twist), movie promotions and parodies, and more...

San Francisco Bag Supplier Timbuk2 Turns Sports Team Tees Into Face Masks
April 30, 2020 at 11:22 am

Timbuk2, the San Francisco-based maker of bags and backpacks, is using T-shirts donated from local sports teams to create face masks for Bay Area organizations. The company teamed up with NBC Sports Bay Area, which helped set up T-shirt donations from the 49ers, Sharks, Warriors, Giants, Earthquakes and Kings...

In Absence of Live Sports, E-Sports (and E-Sports Merchandise) Is Thriving
April 28, 2020 at 11:41 am

Live sports remain on an indefinite hiatus, and there’s no real definitive light at the end of the tunnel quite yet. One competition has thrived under the COVID-19 lockdown, though: e-sports. Since this is basically the extent of team sports right now, experts believe that the demand for e-sports merchandise, like apparel, is growing...