Sports & Leisure

New NHL Jerseys Feature 50% Recycled Material and 'Dimensional Embroidery'
September 29, 2021 at 10:05 am

In an effort to make this upcoming season a little more eco-friendly, the NHL announced a league-wide jersey change to Adidas ADIZERO Primegreen sweaters, which are made with a minimum 50% recycled material. They also feature a decoration technique called "dimensional embroidery."

76ers Announce Crypto.com Sponsor Patch With NFT Tie-In
September 22, 2021 at 11:40 am

After being the first NBA team to add sponsor patches to their jerseys, the Philadelphia 76ers are now the second team to partner with a cryptocurrency and NFT company for their on-jersey sponsorships. The partnership also has an exclusive NFT component...

Critical Lessons From Baseball Cards
September 20, 2021 at 10:55 am

For decades, Topps owned the baseball card market. The company had an exclusive contract with Major League Baseball and the MLB Players Association. A few weeks ago, Topps was blindsided when MLB and MLBPA announced a new exclusive contract with the online sports merchandise retailer Fanatics Inc. There are two big lessons here...

Peloton Goes All In On Branded Apparel With Private Label Launch
September 10, 2021 at 11:41 am

Peloton has been experimenting with branded apparel for the last few years, starting with capsule drops and then a co-branded merchandise partnership with Adidas. But after selling a reported 600,000 units of branded apparel in a single quarter, the company is now going all in with a private label apparel line...

The Internet Is Thoroughly Destroying the NFL's New Ed Sheeran Merch
September 9, 2021 at 11:49 am

The NFL season starts tonight, and the league is giving passionate fans what they have been asking for year after year: exclusive Ed Sheeran NFL merchandise! In all seriousness, we can see why the NFL is getting so thoroughly roasted online. This seems like a major case of not knowing your audience...