Sports & Leisure

Bud Light Brings Back Its Cleveland Browns ‘Victory Fridges’ for Promotional Pop-Up Shop
August 29, 2019 at 1:55 pm

Bud Light is bringing back a popular promotion from last season: "Victory Fridges," the beer-filled promotional refrigerators that would "unlock" once the Browns finally notched a win. Come Sept. 3 and 4, Bud Light will team up with the Browns to hawk the branded fridges to rabid fans through a pop-up shop creatively dubbed B.L. & Brown’s Appliance Superstore...

Why a Vintage DARE T-shirt Was the Talk of Serena Williams’ U.S. Open Match
August 28, 2019 at 12:49 pm

Calling the matchup between Serena Williams and Maria Sharapova a “rivalry” really tests the limits of the word, as though they have met 22 times and on many big occasions, the former leads their head-to-head 20-2. The latest drubbing came Monday night during the U.S. Open, and while the victory for Williams drew plaudits, a DARE T-shirt that her husband Alexis Ohanian donned was the real star...

Spotlight: Inside an Iconic Promo Industry Brand's Logo Redesign and Refresh
August 20, 2019 at 12:26 pm

The Koozie brand, especially in the promo industry, is about as iconic as it gets. It’s one of those brand names, like Velcro and Kleenex, that’s so synonymous with a specific product that it often gets used to describe similar products, regardless of the brand. It doesn’t get much bigger than that. But even the best-known brands can use a refresh from time to time, and that's the situation BIC Graphic found itself in...

alphabroder Launches Puma Sport and Puma Golf
August 19, 2019 at 9:52 am

alphabroder, Trevose, Pa., announced the addition of Puma Sport and Puma Golf to both its U.S. and Canadian lines beginning today. Puma Golf features products as seen on the PGA and LPGA tour. The line includes 23 styles for both men and women, and ranges from polos to quarter-zips, as well as hats and other…

Something Inked Show Recap: What We Learned From Buyers in the Sports, Music and Entertainment Promotional Markets
August 13, 2019 at 1:15 pm

This past week, we had the fun opportunity of attending the Something Inked show in Las Vegas, where promotional products suppliers met with end-buyers from around multiple exciting promotional markets, such as sports, music, entertainment and more. The show allowed us to zero in a little closer on what these specific types of potential customers are looking for...

Minor League Team’s ‘Typo’ Leads to Fun Name-Change Promotion, Merch
August 9, 2019 at 1:06 pm

If we had our way, there would be no offseason for minor league baseball, so that we could write about its promotional campaigns year-round. For the second time since June, we find ourselves chronicling the Lehigh Valley IronPigs, who, due to a "typo," will play as the IronPugs in 10 days’ time, giving fans a chance to own some special pug-centric merch...

Tokyo 2020 Medals Are Made From Recycled Cell Phones
July 29, 2019 at 1:47 pm

The Tokyo Olympics in 2020 are noteworthy for their addition of sports like skateboarding, but that's not the only innovation. The medals given to winning athletes will be made from recycled electronics like cell phones. https://twitter.com/viceasia/status/1155806427589619712 Competition medals are hardly just chunks of gold, silver and bronze. The last Summer Olympics, held in Rio de…

How Removing a Sponsor Logo From a Jersey Turned Out to Be a Genius Marketing Move
July 25, 2019 at 1:29 pm

The most sought-after sponsorship in English soccer (read: "football") might just be the company that is removing its logo from all apparel. For the uninformed, European soccer clubs have at least one shirt sponsor that takes up prime real estate on the front of their jerseys. Some teams in less lucrative leagues look like NASCAR…