Sports & Leisure

AmeriFoam Acquires Quality Foam Designs
November 24, 2020 at 9:18 am

Brooklyn Products International Inc., Brooklyn, Mich., announced that its AmeriFoam division has purchased Quality Foam Designs, a manufacturer of polyurethane promotional products in Elkhart, Ind. The acquisition supports AmeriFoam’s commitment to bring more value to its customers through an expansion of product offerings and...

The NBA Is Sending First-Round Prospects a 'Gift Locker' for Virtual Draft
November 18, 2020 at 3:18 pm

This year's NBA Draft is going to take place virtually, much like the most recent NFL Draft. Also like the 2020 NFL Draft, prospects will receive a hat for each franchise, as well as a whole set of gifts to ensure a quality televised event (and enjoyment for later on).

Vistaprint Will Be the Boston Celtics' 2020-21 Jersey Sponsor, 'Exclusive Marketing and Design Partner'
November 18, 2020 at 11:45 am

The Boston Celtics announced that a new company will replace the GE patch on their jerseys: Vistaprint. Through the multi-year agreement, Vistaprint also will become the “exclusive marketing and design partner of the Boston Celtics,” beginning with the upcoming 2020-21 season. Vistaprint also announced that it will work with the franchise to boost small businesses in the region...

IMAGEN Brands Begins Coleman Outdoor Incentive Program
November 16, 2020 at 1:54 pm

IMAGEN Brands, Mason, Ohio, announced a limited-time Coleman “Sell More, Get More” incentive program. The more Coleman Outdoor products a distributor sells, the more free Coleman products they earn. Any distributor that places Coleman Outdoor orders that fall under one of three sales-volume order levels will earn a free Coleman gift...

Gemline Announces Partnership With Osprey
November 10, 2020 at 12:15 pm

Gemline, Lawrence, Mass., announced a strategic partnership with Colorado-based Osprey. This partnership brings the highly regarded and much sought-after outdoor retail brand and their innovative products to Gemline’s growing product portfolio of premium brand partners. Osprey is world-renowned for its functional, high performance gear that reflects a love of adventure and devotion to the outdoors,…

Update: Under Armour's Direct-to-Consumer Shift Won't Affect Promotional Products Industry
November 4, 2020 at 1:18 pm

Under Armour reportedly announced this week that it will end more than 2,000 existing wholesale partnerships, focusing instead on its direct-to-consumer business. The apparel company reported more than 50 percent growth in e-commerce business during its third fiscal quarter, with a 17 percent increase in direct-to-consumer business...

Even Without Fans in Arenas, WWE Recorded Near-2019 Merchandise Revenue Thanks to E-Commerce Shift
November 3, 2020 at 11:41 am

The WWE has managed to almost completely offset revenue losses from not being able to sell merchandise at arenas by pivoting to e-commerce. The entertainment brand, which faced the same uncertainty as traditional sports unable to perform in front of arenas full of fans, saw e-commerce sales grow from $18.9 million to $27.7 million year-over-year for September...

Mucinex's 'Sickwear' Branded Apparel Line Is Designed to Make You Feel Better
October 19, 2020 at 11:44 am

We all have comfy clothes we turn to when we don’t feel well, like an especially soft hoodie or a favorite pair of sweatpants. Mucinex is trying to do more to make sick people feel better by introducing a line of “Sickwear,” stylish designer apparel pieces that help you feel better and look great. The…