Sports & Leisure

MLB Likely to Follow NBA's Lead Through Sponsor Patches
July 23, 2019 at 1:31 pm

If they are following Atlantic League action this year, baseball purists already have enough to gripe about, as Major League Baseball (MLB) is using the independent collection of teams to try out some possible rule changes. While the idea of stealing first base might be enough to roil their sensibilities, the thought of having players…

Proforma Owner Pitches to Son in MLB All-Star Home Run Derby
July 10, 2019 at 11:42 am

Jim Chapman has been the owner of Proforma Preferred, Foothill, Calif., for more than 20 years, and on Monday he fulfilled his dream of pitching to his son at the 2019 MLB All-Star Home Run Derby. His son, Matt Chapman, is a third-baseman for the Oakland A’s, and is the first Oakland player to participate…

The Yankees and Red Sox Gave Meghan Markle Some Royal Baby Swag at Their London Series
July 2, 2019 at 1:32 pm

As the London Series between the Boston Red Sox and New York Yankees approached, we found ourselves disappointed when we did not come across any compelling promotional products to tout the occasion. All hope was not lost from a branding perspective, though, thanks to the teams competing and a little royal intervention. Prince Harry and…

Luxury Brand Gifts Soccer Team Gold Plated Custom iPhones Following Championship
June 14, 2019 at 1:42 pm

For professional athletes, a championship trophy is the pinnacle of achievement. In European soccer (football, to them), the highest of high honors is the UEFA Champions League trophy. It's a tournament that involves the top one to four teams from each of Europe's professional leagues. In addition to getting to hoist the trophy and walk…

MLB Still Hasn’t Solved Its Memorial Day Apparel Problem
May 29, 2019 at 12:17 pm

While the internet teemed with pieces that aimed to clarify the distinction between Memorial Day and Veterans Day, Jacob Weindling, a staff writer with Paste, and Nick Francona, a former Marine and son of Major League Baseball manager Terry Francona, sought to address the distinction between saying one is going to do something for military…

The Booming Trend of NBA Players Selling Their Own Branded Merchandise
May 24, 2019 at 1:24 pm

The National Basketball Association (NBA) finds itself at an interesting stage, and not only because it is nearing the conclusion of another riveting season. The business behemoth abounds with performers who, beyond the rewards that their often-exorbitant contracts grant them, are looking for more financial stability acquired through branded merchandise. Given that NBA careers are…