Sports & Leisure

5 Curling-inspired Lessons in Apparel
April 13, 2016 at 6:28 pm

This month marks my two-year anniversary of curling. Every Tuesday night, I head to Bucks County Curling Club, put on the proper footwear, grab my broom, stretch, catch up with fellow club members and take the ice. Strangely enough, there’s plenty to be learned from what curlers wear on the ice. Here are a few ideas to keep in mind for your future apparel campaigns, and how to reach out to markets that may seem more specialized than others...

Opening Day for Promos
April 12, 2016 at 5:48 pm

Yesterday was the Philadelphia Phillies home opener, and, of course, they lost because they know that I have my heart invested in them and they just want to disappoint me. Sorry, did I say that last part out loud? Anyway, because I live in the city, I saw plenty of people who obviously were coming…

North Carolina, Syracuse Top NCAA Merchandise Sales
April 4, 2016 at 6:03 pm

The 2016 NCAA Men's Basketball Tournament ends tonight, with the Villanova University Wildcats facing The University of North Carolina (UNC) Tarheels. While the University of North Carolina is still looking to win on the court, it's already won the battle of merchandise. According…

Pro Sports Leagues Lead U.S. Licensed Merchandise Market
March 31, 2016 at 5:24 pm

Sports fans love to show their devotion (literally) on their sleeves. Heck, as we saw yesterday, some people own multiple shirts for the same teams. This shouldn't come as much of a shock. According to a study by Market Research Reports, professional sports leagues,…

NFL, Fanatics Work to Create 'Micro Moment' Merchandise
March 29, 2016 at 4:04 pm

Yesterday, we reported that Fanatics scrambled to get Syracuse University Final Four T-shirts ready as soon as possible. Now, the NFL wants to get in on that instant action with Fanatics. According to ESPN, the NFL extended its deal with Fanatics and…

The Wrap: American Apparel Has New Premium Tee, Zara Launches Affordable Athleisure Line
March 16, 2016 at 5:44 pm

American Apparel has a new luxury T-shirt; Zara is launching an affordable athletic apparel line; a minor league baseball team in Ohio will wear election jerseys; Justin Bieber is forced to recall his Purpose tour merchandise; and a dress now exists that will display your tweets: Here's what's happening this week in the apparel world…

My Ideas for NCAA Basketball Tournament Promotions
March 15, 2016 at 4:20 pm

The 2016 NCAA Basketball Tournament starts this week, and I just filled out the perfect bracket. A lot of people don't have Temple winning the whole thing, but I sure do. (OK, I picked Michigan State. But I'll still cheer for the Owls.) When people fill out their brackets, they can create any possible outcome…

NCAA Tournament Official (and Maybe Unofficial) Merchandise Arrives
March 10, 2016 at 6:54 pm

While gearing up for the 2016 NCAA Basketball Tournament, fans can get their hands on official merchandise celebrating the "Big Dance." Heavy.com showcased some of the noteworthy tournament-related merchandise, including T-shirts, sweatshirts and more. The bracket hasn't been finalized yet, but fans can sport this T-shirt showing all 64 teams that made it to the…