Sports & Leisure

Luxury Brand Gifts Soccer Team Gold Plated Custom iPhones Following Championship
June 14, 2019 at 1:42 pm

For professional athletes, a championship trophy is the pinnacle of achievement. In European soccer (football, to them), the highest of high honors is the UEFA Champions League trophy. It's a tournament that involves the top one to four teams from each of Europe's professional leagues. In addition to getting to hoist the trophy and walk…

MLB Still Hasn’t Solved Its Memorial Day Apparel Problem
May 29, 2019 at 12:17 pm

While the internet teemed with pieces that aimed to clarify the distinction between Memorial Day and Veterans Day, Jacob Weindling, a staff writer with Paste, and Nick Francona, a former Marine and son of Major League Baseball manager Terry Francona, sought to address the distinction between saying one is going to do something for military…

The Booming Trend of NBA Players Selling Their Own Branded Merchandise
May 24, 2019 at 1:24 pm

The National Basketball Association (NBA) finds itself at an interesting stage, and not only because it is nearing the conclusion of another riveting season. The business behemoth abounds with performers who, beyond the rewards that their often-exorbitant contracts grant them, are looking for more financial stability acquired through branded merchandise. Given that NBA careers are…

Hotcards' Greg Schwartz on Working With an NFL Team, What Pro Sports Clients Want, Landing These Accounts
May 22, 2019 at 10:58 am

Greg Schwartz, vice president of sales for Hot Cards, a promo and print distributor based in Cleveland, joined the show to tell us what it's like working with the Cleveland Browns, how he landed the account, what kinds of products high-profile professional sports teams are looking for and how other distributors can get into the market. Plus, Taco Bell has a new hotel, and "Stranger Things" is reviving New Coke...

Blues’ Playoff Run Fueled by Philadelphia-Born 'Play Gloria' Promo T-shirt
May 20, 2019 at 12:37 pm

South Philly possesses distinction as the home to the most loyal Philadelphia Flyers fans—the NHL team situated in the City of Brotherly Love, Promo Marketing’s home base—but thanks to a local bar’s ties to the St. Louis Blues, the neighborhood finds itself in a Missouri State of Mind. Four months after a quintet of Blues…

The NFL’s Plan to Score 10,000 Super Bowl Volunteers: Branded Swag
May 15, 2019 at 1:20 pm

After this year’s snooze-fest of a contest between the New England Patriots and Los Angeles Rams, millions of football fans across the country probably thought right away about how next season’s Super Bowl LIV could restore excitement to the Big Game. While the organizers cannot guarantee a riveting game, they can promise that their volunteer…

One Promo Supplier's Product Partnerships Show Why It Pays to Give Back (and Why Corporate Social Responsibility Is Here to Stay)
May 14, 2019 at 10:14 am

On the first day of exhibits at PPAI Expo 2019, a crowd had gathered in front of the Compass Industries booth. The show floor had opened a few hours before, and the early rush had dispersed into a modest flow of traffic that would build slowly to peak capacity later in the day. Yet here was a throng of people gathered around a small tub full of water, elbowing their way in to get a look...

NHL's Upcoming Seattle Franchise Says Fan Comments Will Play Role In Branding Decisions
May 13, 2019 at 2:15 pm

Now that the Stanley Cup playoffs have reached the conference finals stage, the fans of the remaining quartet of clubs are giddy to see if their heroes’ names will end up etched on the sport’s top prize. Come 2021, supporters of the impending franchise in Seattle will foster notions that perhaps one day relatively soon…