Sports & Leisure

The NFL’s Plan to Score 10,000 Super Bowl Volunteers: Branded Swag
May 15, 2019 at 1:20 pm

After this year’s snooze-fest of a contest between the New England Patriots and Los Angeles Rams, millions of football fans across the country probably thought right away about how next season’s Super Bowl LIV could restore excitement to the Big Game. While the organizers cannot guarantee a riveting game, they can promise that their volunteer…

One Promo Supplier's Product Partnerships Show Why It Pays to Give Back (and Why Corporate Social Responsibility Is Here to Stay)
May 14, 2019 at 10:14 am

On the first day of exhibits at PPAI Expo 2019, a crowd had gathered in front of the Compass Industries booth. The show floor had opened a few hours before, and the early rush had dispersed into a modest flow of traffic that would build slowly to peak capacity later in the day. Yet here was a throng of people gathered around a small tub full of water, elbowing their way in to get a look...

NHL's Upcoming Seattle Franchise Says Fan Comments Will Play Role In Branding Decisions
May 13, 2019 at 2:15 pm

Now that the Stanley Cup playoffs have reached the conference finals stage, the fans of the remaining quartet of clubs are giddy to see if their heroes’ names will end up etched on the sport’s top prize. Come 2021, supporters of the impending franchise in Seattle will foster notions that perhaps one day relatively soon…

The Dodgers Broke an MLB Record for Promos, But It's Not Free of Controversy
May 8, 2019 at 11:34 am

The Los Angeles Dodgers broke a Major League Baseball record for most tickets sold to a special event game, all thanks to the promotional item scheduled for the event. The team is hosting Mexican Heritage Night tonight when they finish their series against the Atlanta Braves, and the special ticket comes with a voucher for…

A Bobblehead Will Finally Appear in a 'Toy Story' Movie
May 6, 2019 at 1:55 pm

No matter their nature, we love addressing how businesses bank on micro-moments, which are especially profitable within the sports realm. Walt Disney Pictures and Pixar Animation Studios, who figure to count astronomical box office figures when “Toy Story 4” hits theaters June 21, are upping their nod to athletics through the script’s inclusion of a bobblehead whose pose pays tribute to an amazing feat by a baseball great...

Cincinnati Reds Fan Gets Call to Make Custom Lamps for Team's Hall of Fame
May 3, 2019 at 12:25 pm

Only the most diehard fans expect for the Cincinnati Reds to contend this season, and since the club resides in last place in its division, even those individuals’ patience is going to end up taxed. Since the franchise, thanks to an association with the long-defunct Cincinnati Red Stockings, is celebrating its 150th anniversary, supporters are…

Why the NFL Made the University of Kentucky Take Down a Giant Banner
April 29, 2019 at 1:45 pm

The NFL decided to flex its muscles against 260-pound defensive end Josh Allen's alma mater, the University of Kentucky, ahead of his selection at No. 7 overall in the NFL draft. The league demanded that the school remove an enormous banner that celebrated the star because of the item’s unauthorized use of its logo...

How to Stand Out in the Promotional Golf Product Game
April 15, 2019 at 1:36 pm

When we’re trying to impress someone in conversation, we often list “The Legend of Bagger Vance” as our favorite film of all time. But, candidly, we’d have to give that accolade to “Happy Gilmore.” The point is that either way, golf’s influence over our lives cannot be denied, and we can see why. It’s a…

Pro Towels Increases Rally Towel Capacity for Playoff Season
April 11, 2019 at 10:36 am

The Pittsburgh-based Pro Towels family of companies, including Pro Towels, Kanata Blanket Company, Superior and Neet Feet, announced that it has increased its overall rally towel capacity by 20 percent. The expansion and investment were coordinated in preparation for the upcoming need for rally towels that are frequently used during playoff season in NBA, MLB…