Sports & Leisure
The Olympics are like heaven for branding. And for good reason. Literally the whole world is watching. What better exposure is there? So, it makes sense that brands want to make their logos as visible as possible (and maybe hide the competition's logos), but this year's games in Rio de Janeiro took branding to new…
The Pittsburgh Pirates went through with a promotion featuring a bobblehead of infielder Jung Ho Kang, the subject of a sexual assault investigation, but offered fans an alternative promotion.
Last night, just five hours before game time, the Boston Red Sox decided to postpone a David Ortiz bobblehead giveaway because they found it inaccurate and racially offensive. Red Sox president Sam Kennedy saw the bobblehead, which commemorates Ortiz's speech following the 2013 Boston Marathon, and decided it wasn't a good representation of the star…
When we think back on some of Tiger Woods' biggest accomplishments, we only can picture him pumping his fist in a red Nike shirt, or watching his golf ball pause just long…
Yankees or Mets? For New Yorkers (and some New Jersey folks, too), the debate will rage on forever. Today marks the two teams' 189th meeting in the historic Subway Series. To commemorate the occasion, Mitchell & Ness, Philadelphia, mapped out which team is winning in terms of merchandise it has sold in New York City's…
Nike released new promotional photos for the men's Olympic basketball team. The players are wearing the Nike jerseys and warmup gear, and many are wearing Nike sneakers, too. But, some players have endorsement deals with other companies, like Adidas or Anta. And, as SB Nation pointed out in a new video, the players' Nike sneakers…
When the St. Louis Rams announced that they were moving to Los Angeles, fans in St. Louis (rightfully) were upset. Some were so upset that they filed a class-action lawsuit, claiming that the team deceived them by continuing to sell tickets and merchandise while, unbeknownst to the fans, the idea to move the team was…
Last week, the WNBA fined multiple WNBA players for wearing T-shirts that read, "#BlackLivesMatter #Dallas5," during warmups in response to the recent shooting deaths in the U.S. According to Vibe, the WNBA fined the players and their teams because…
This year, the Summer Olympics in Rio de Janeiro has taken a different approach to the prized bronze, silver and gold medals. We reported earlier that this year's medals show a commitment to environmental…
Promo Marketing, the Philadelphia-based source of product and marketing information for distributor sales professionals, is pleased to announce the second installment of its 2016 Supplier Excellence Awards. For the first installment of winners, check here. The annual Supplier Excellence Awards give distributors the ability to vote for their favorite suppliers in more than 40 hard goods and apparel…