Sports & Leisure

Pro Sports Leagues Lead U.S. Licensed Merchandise Market
March 31, 2016 at 5:24 pm

Sports fans love to show their devotion (literally) on their sleeves. Heck, as we saw yesterday, some people own multiple shirts for the same teams. This shouldn't come as much of a shock. According to a study by Market Research Reports, professional sports leagues,…

NFL, Fanatics Work to Create 'Micro Moment' Merchandise
March 29, 2016 at 4:04 pm

Yesterday, we reported that Fanatics scrambled to get Syracuse University Final Four T-shirts ready as soon as possible. Now, the NFL wants to get in on that instant action with Fanatics. According to ESPN, the NFL extended its deal with Fanatics and…

The Wrap: American Apparel Has New Premium Tee, Zara Launches Affordable Athleisure Line
March 16, 2016 at 5:44 pm

American Apparel has a new luxury T-shirt; Zara is launching an affordable athletic apparel line; a minor league baseball team in Ohio will wear election jerseys; Justin Bieber is forced to recall his Purpose tour merchandise; and a dress now exists that will display your tweets: Here's what's happening this week in the apparel world…

My Ideas for NCAA Basketball Tournament Promotions
March 15, 2016 at 4:20 pm

The 2016 NCAA Basketball Tournament starts this week, and I just filled out the perfect bracket. A lot of people don't have Temple winning the whole thing, but I sure do. (OK, I picked Michigan State. But I'll still cheer for the Owls.) When people fill out their brackets, they can create any possible outcome…

NCAA Tournament Official (and Maybe Unofficial) Merchandise Arrives
March 10, 2016 at 6:54 pm

While gearing up for the 2016 NCAA Basketball Tournament, fans can get their hands on official merchandise celebrating the "Big Dance." Heavy.com showcased some of the noteworthy tournament-related merchandise, including T-shirts, sweatshirts and more. The bracket hasn't been finalized yet, but fans can sport this T-shirt showing all 64 teams that made it to the…

Peyton Manning's Retirement Spurs Merchandise Sales
March 7, 2016 at 4:15 pm

After 18 seasons in the NFL, Denver Broncos quarterback Peyton Manning said that he will retire from the game. It's not a bad time for Manning to hang up his helmet. After all, his last game was a Super Bowl 50 victory, and he…

University of Utah Ditches Merchandiser After Questionable T-shirt Post
February 29, 2016 at 6:35 pm

The University of Utah Trademarks and Licensing Program said it will no longer do business with a Salt Lake City-based merchandise company following a post on social media of an inappropriate T-shirt. According to KSL.com, Offside Apparel, an independent business that sells Utah Utes memorabilia, posted a photo of another company's design poking fun at…

Under Armour Reveals 2016 NFL Combine Apparel
February 26, 2016 at 4:44 pm

The NFL Combine is where the next generation of football stars show their stuff and meet with NFL team staff. So, naturally, they want to look and perform to the best of their abilities. This year, Under Armour has made the official NFL Combine athleticwear available for folks who want to look and perform like…

Chia Pet Giveaways Are Growing in Sports
February 24, 2016 at 4:19 pm

In baseball, "going yard" means hitting a home run. But now, it looks like the promotional powers of professional sports are "going yard" in a literal sense. We previously wrote an article about how more and more baseball teams are using garden…