Sports & Leisure

Jim Beam Is Giving Lucky Adult Rec League Sports Teams Personalized, Branded Uniforms
July 26, 2022 at 12:11 pm

Adult rec league sports are best known for two things: raggedy old mismatched uniforms and drinking with your buds. Jim Beam knows this, which is why the bourbon brand launched its "Rec Refresh" contest that will deck out three lucky teams in personalized, Jim Beam branded uniforms and more. Here's how it works...

Could 'Convertible' Apparel Be the Next Big Thing in Promo?
July 22, 2022 at 10:31 am

In the athleisure market, there are few names more influential than Lululemon. While the brand has been nearly synonymous with workout apparel that translates to the street, its newest focus on apparel tailored to the outdoors but with that same everyday fashion sense is something that promotional companies should take note of...

Most Valuable Product: How to Play Bigger for Sports and Outdoor Promotions
July 1, 2022 at 12:29 pm

To this day, when Brannon Craig shops for consumer electronics, chances are he’s leaving the store with a SONY item. It’s simple logic, he said. The outdoor chair he brought to his kids' sporting events had a SONY logo on it, and the brand gained his loyalty. That’s the power of promotional products. And Craig should know. Building relationships through outdoor promos is what he does...

Ohio State University Trademarked 'THE' for Branded Merchandise
June 24, 2022 at 8:57 am

After being told in 2019 that, no, you can't trademark the world "The," THE Ohio State University has successfully secured the trademark for "THE" to use on branded merchandise. https://twitter.com/JoshGerben/status/1539610553412452355 If you watch NFL games where the starting lineup says their names and where they went to school, you've probably seen a few Ohio State…

The Great Ayesha Curry T-shirt War of 2022 Ends With 'Ayesha Curry CAN Cook' Shirts for Sale
June 21, 2022 at 11:04 am

During the NBA Finals between the Warriors and Celtics, a Boston bar displayed a sign reading "Ayesha Curry can't cook," a jab at Golden State star Steph Curry, whose wife Ayesha is a restauranteur. Steph responded by wearing a shirt saying "Ayesha Curry CAN cook" to a press conference, which kicked off a T-shirt war between player and bar. Now, the T-shirts are widely available...

Scottish Soccer Team Accused of Price Fixing for Apparel, Merchandise
June 13, 2022 at 1:05 pm

The Scottish professional soccer team Rangers F.C., along with the sporting goods company Elite Sports and retail company JD Sports, has been accused of conspiracy to fix merchandise prices. Reuters reported that the parties allegedly fixed the retail price of Rangers replica kits and other apparel products between September 2018 and July 2019...

Miller Lite Launches Beer-Infused Charcoal, Sells Out Fast
May 26, 2022 at 10:24 am

This summer, millions of Americans will fire up their grills. Some will use propane, others charcoal. But a lucky few will do it with [checks notes] Miller Lite Beercoal. Yes, the enterprising beer brand known for its promotional marketing prowess is back at it with Beercoal—charcoal infused with real Miller Lite. The first batch of the limited release sold out...

LA Lakers Collaborate With Red Hot Chili Peppers for Co-Branded T-shirt Giveaway
May 4, 2022 at 11:11 am

The bond between the Red Hot Chili Peppers and the Los Angeles Lakers is strong. The band has written lyrics and songs about the team, and bassist Flea frequently attends games. So, it's about time the Lake Show repaid the band for its loyalty, eh? Before the end of the regular season, the Lakers created special co-branded T-shirts that celebrated the Chili Peppers' new album...

What the 2022 NFL Draft Hats Tell Us About Current Headwear Decoration Trends
April 29, 2022 at 10:16 am

The 2022 NFL Draft hats are two-tone: black with a brim color reflective of the team's colors. The front panel features a large embroidered graphic of the city in script font overlaid atop the team name in italic block letters. It's a bold design choice. And that, along with a few other elements of the hats, gives us some hints as to what's trending in headwear...