Sports & Leisure

The 2022 NFL Draft hats are two-tone: black with a brim color reflective of the team's colors. The front panel features a large embroidered graphic of the city in script font overlaid atop the team name in italic block letters. It's a bold design choice. And that, along with a few other elements of the hats, gives us some hints as to what's trending in headwear...

Branded merchandise from The Masters is some of the most exclusive in golf, considering you can buy it only at Augusta National. And, as it turns out, even pro golfers do a bit of shopping while they're at the tournament. So, what are the top talents in golf looking for in their golf merchandise?...

The beer company that brought you weighted hoodies for stressful football games and beer holders disguised as other household objects is back with a beer-flavored lollipop to help you keep your cool during the stress of March Madness. It's called the Chillollipop, and they're already sold out online...

The NCAA Tournament swag looks different this year. For starters, in response to heavy criticism, the NCAA finally allowed the women's tournament to use the "March Madness" branding. And both the men and women received the same amount of merch, both featuring the "March Madness" branding as promised...

FC Barcelona will play next season with Spotify's logo on the front of their shirts, but for certain games, the popular music streaming service might give way to specific artists looking to advertise on one of the most celebrated jerseys in sports. Spotify might shine a spotlight on artists like Shakira, The Weeknd and more by putting their names and logos on the shirts...

NBA Hall of Famer Reggie Miller is once again hitting the commentary booth for the NCAA Tournament this year, and is again working with Wendy's for some tie-in ads, where he's had to wear some specially made branded products like robes, pajamas and slippers. Some of those items might just have ended up in Miller's backpack at the end of the shoot...

Replica championship rings are popular promo items for sports fans, like those given out at the gates before games or even in NFT form. But, when they're counterfeits made to pass as the real thing, theoretically selling for high prices on the resale market, it's a problem for both the leagues and consumers...

Vintage Brand and MOGL have come together to create a full-service partnership for college athletes to market their names, images and likenesses through branded merchandise. The Vintage Brand College Athlete marketplace will allow athletes to create merchandise, with the platform providing services like print-on-demand, fulfillment and e-commerce stores...

The gap between e-sports and traditional sports has been shrinking. At this point, they're often sharing arenas, fanbases and now even merchandise, as the Los Angeles Kings just collaborated with the e-sports brand FaZe Clan for special edition co-branded merchandise that will only be available in person at a Kings game...

The Phoenix Suns are giving players a chance to take their fashion sensibilities a step further by letting them design their own merchandise as part of a line called Valley Threads. The series starts with Suns player Cam Payne, who designed a hoodie featuring a quote his pastor told him on Draft Night in 2015. Proceeds will go to Phoenix Suns Charities...