Supplier News

In 2016, the Customer Experience Will Separate the Winners from the Losers
November 20, 2015 at 3:30 pm

We recently published a post with our predictions for marketing trends in 2016. One of the key trends gaining in momentum is the importance of the customer experience. Marketers who embrace the concept of providing truly exceptional experiences will quickly rise to the top in 2016 and beyond. Marketers have a really good understanding at…

Being All Things to All People Is a Marketing Dead End
November 20, 2015 at 3:24 pm

If you’re selling to businesses, you already know that your prospects share some universal desires—they want more clients or customers, more income, and less stress. If you’re selling to consumers, you know they have universal desires as well—they want to save money, have more life enjoyment and satisfaction, and less stress. So why is it…

Georgetown Student-athletes Protest Nike
November 19, 2015 at 4:57 pm

A group of Georgetown University student-athletes have voiced their opinions on sweatshop conditions by covering the Nike logos on their sneakers with tape. Georgetown has a partnership with Nike, which means that athletes usually are seen wearing Nike or Jordan branded…

6 Easy Ways to Ensure Your Website Drives Sales
November 19, 2015 at 3:15 pm

Imagine you're at a networking event and meet that one person who oozes competence, confidence, charisma and knowledge—all in one greeting. This person is warm, and genuinely listens to and cares about what you have to say. While she doesn't push her services on you at every turn, she responds thoughtfully and intelligently. Oh, as…

Penn Emblem Company Receives WRAP Certification
November 18, 2015 at 5:08 pm

Penn Emblem Company, Philadelphia, is applying its mantra of “Do the right thing. Do things right,” by furthering its product safety certification. Penn Emblem Company’s Mexico location received certification from Worldwide Responsible Accredited Production (WRAP). In order to meet WRAP guidelines, companies must “promote safe, lawful, humane and ethical manufacturing.” For more information on Penn…

R.S. Owens Ships AIS Lumiere Award
November 18, 2015 at 5:01 pm

R.S. Owens, Chicago, announced the shipment of the Advanced Imaging Society’s (AIS) Lumiere awards to the Tokyo chapter, where they will await the announcements of the Japanese technology recipients this December. The AIS organization was created to advance the creative arts and sciences of…

HTT Headwear Partners with King's Camo
November 18, 2015 at 4:35 pm

HTT Headwear, Murrieta, Calif., announced its exclusive license agreement with King's Camo. HTT Headwear will create styles for a camouflage-inspired sportswear line. HTT Headwear indicated in a statement that the company looks forward to the mutually successful relationship with King's Camo, and is excited and proud to use King's Camo's patterns and designs to create…

Global Graphics Network Expanding With 50 Development Executives
November 17, 2015 at 6:47 pm

Global Graphics Network (GGN), a new Tampa, Florida-based business accelerator for print-shop owners, plans to add 50 development executives throughout North America over the next two years. “Thousands of print-shop owners throughout North America need a solid path to grow their sales, increase their profits and have more fun again in the printing business,” said…

Hub Pen Company Rep Receives SAAGNY Award
November 17, 2015 at 4:39 pm

Colleen Bibby, customer service representative for Hub Pen Company, Braintree, Mass., has received the Specialty Advertising Association of Greater New York (SAAGNY) Customer Service Representative of the Year Award. Bibby has been…