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Promo Marketing's Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership's absolute favorite. (Next up: I saw the new James Bond movie and now I want a new car.) Last week, South Paw Canada won, and now will face off against Maple Ridge Farms!…
The Family Business Association (FBA) honored Charles River Apparel, Boston, at a recent ceremony in Cambridge, Mass. The company was one of 19 businesses selected for this honor among hundreds. The FBA Awards recognize the importance of family businesses in the state and the critical role these companies play in providing significant employment opportunities and revenue generation,…
From Apple's "Think Different" to BMW's "The Ultimate Driving Machine," there are plentiful examples of successful brand promises in the marketplace. They're straightforward, message oriented and exude aspiration at its best. Essentially, your brand promise sets the tone for your company to its stakeholders. It should communicate your values and concisely deliver your commitment to…
Agents from the Department of Homeland Security (DHS) agents removed boxes of merchandise from a store in Overland Park, Kan., after the owner was accused of violating trademarks held by the Kansas City Royals and MLB. According to KSHB 41, the DHS agents, along with Kansas' Johnson County Sheriff's Department, removed dozens of boxes containing…
Jim Bull, vice president of sales for Starline Inc., Grand Island, N.Y., announced the expanded partnership with K.C. and Michael Fields of Columbus, Ohio-based K.C. Fields & Associates as the new representatives for the Northeast — Mid-Atlantic. They will represent Starline Inc. in Pennsylvania, Virginia, West Virginia, Maryland, southern…
Promotional products software veteran David Jungling has joined Essent Corp., Easton, Pa., as a sales executive. Jungling brings with him more than 25 years of promotional products software experience and business process expertise. “Essent is excited to have DJ as part of our winning team," said Bryan Sheaffer, vice president of sales for Essent Corp.…
Consumer products are held to high standards to ensure product safety and compliance. However, cosmetic products and their ingredients do not need to be approved by the U.S. Food and Drug Administration (FDA). The Environmental Working Group (EWG), a nonprofit environmental health…
Smart Source LLC, New York, announced a strategic merger with Benchmark Graphics Ltd., New York, a company with more than 50 years of experience in commercial print services. Under the agreement, Smart Source LLC will now offer its sourcing technology, national network of suppliers, and products and brand management expertise to Benchmark Graphics Ltd.'s network…
The Hudson Valley Umbrella Company, parent company of Valley Cottage, New York-based Stromberg Brand Umbrellas, has announced the hiring of 20-year industry veteran Jim Curtis of Clinton, Connecticut-based JC Corporate Sales, as its multi-line sales representative in New England. “Jim knows the…
We all have our nervous tics. Some people bite their nails, others may twirl their hoodies' drawstrings. New York Mets manager Terry Collins showed his nerves during Game 5 of the World Series by fiddling with a pen. The pen that Collins furiously clicked was a…
