T-shirts and Tanks

Controversial T-shirt Destroys Shirt-printing Business
June 26, 2013

A Massachusetts-based company has paid the ultimate price for posting offensive T-shirts for sale online.

Fierce public backlash brought down Solid Gold Bomb, which made headlines in March for offering shirts that said "Keep Calm and Rape a Lot." The company closed its doors last week and let go its remaining employees.

Company founder Michael Fowler is now swimming in debt and says he's still getting death threats, including one caller who hounded him for months insisting on meeting in person.

"It's my fault, and I paid dearly," Fowler said. "My life's work. Twenty years I've been building this up."

Westerly T-shirt Maker Warned Against Marketing Taylor Swift Apparel
June 26, 2013

T-shirt printer J. Mack Studios had some light-hearted fun at the expense of Taylor Swift.

Owner Kevin Adams created what he called his “OMG” shirts. The T-shirts have “omg!!!” (text language for Oh My God) and “watch hill!?!?” printed over a stylized photo of Swift, who bought a home in Watch Hill in April. But are the T-shirts a trademark violation?

2013 NBA Finals Apparel
June 24, 2013

The finals are over, the champions have been crowned, and all the commemorative gear has been handed out. Click through to see some of the best apparel promotions from the series.

Coca-Cola Creates Animated Film Using Fans' T-Shirts [Video]
June 19, 2013

A new animated movie from Coca-Cola aims to "put a smile" on people's faces around the world by sending them a gift and asking them to get involved.

The "Wearable Smile" concept was developed by Ogilvy and created by Psyop, who were responsible for animating the film - which features a few interesting characters.

Each frame of this movie was then put on a t-shirt and sent to fans around the world. Once each of them received the t-shirt, they had to take a picture of themselves wearing it, which was submitted back to Coke.

Click through to see the video ...

Hundreds Sickened in Bangladesh Garment Factory
June 19, 2013

Several hundred garment workers were sickened at their factory outside Bangladesh's capital on Sunday, apparently after drinking water there.

Police official Mohammad Jahid said many of the workers were treated at various hospitals after the incident at East West Factory in Gazipur district.

Jahid said most of the workers suffered vomiting and stomach problems. None was life-threatening.

He said up to 4,000 workers are employed in the factory.

Earlier this month, contaminated drinking water sickened 450 workers at Starlight Sweater Factory in the same area. Authorities cleaned the reservoir and reopened the factory a day later.

Zorrel Named Offical Lifestyle Apparel of IRONMAN in the United States and Canada
June 18, 2013

IRONMAN recently announced Zorrel International Inc. as the official lifestyle apparel of IRONMAN in the United States and Canada for the next three years. Zorrel will be the exclusive provider of lifestyle apparel for IRONMAN official merchandise, both online (www.ironmanstore.com) and at races throughout the United States and at select races in Canada. Products will include event T-Shirts, Polo's, Fleece and Softshell jackets.

Scott Zabelski Found T-shirts Were a Perfect Fit for Hurricane Sandy Relief
June 18, 2013

News reports showed audiences around the United States and the world how hurricane Sandy had caused unprecedented devastation along New Jersey's coastline. But when New Jersey native Scott Zabelski saw it for his own eyes, the destruction became more real, and more personal.

He "looked around and saw things I would never have expected to see," he says. "That's when it was the most heartbreaking and devastating."

Mr. Zabelski is a resident of Toms River, N.J., just a short drive from a portion of the coast that received significant damage in the October 2012 hurricane.

Not Your Parents’ T-shirts
May 29, 2013

While picking up my daughter after her freshman year of college this past week, I had a chance to see the spring of T-shirts in full bloom everywhere.

Entertainment Meets Marketing: Amazing Gatsby, Pop Art and Rock Music Promos


May 13, 2013

Entertainment and promotional marketing: A pairing that normally reminds us of being forced to eat Hulk-colored Taco Bell at gunpoint while Rihanna sings something about love and Go-Bots in the background will, on occasion, produce something worth looking at. Call it a miracle or call it people actually putting more than two-seconds effort into their jobs, but sometimes, entertainment marketing can produce some beautiful and engaging pieces.

Gildan Activewear Looks to Expand Outsourcing Business to Companies Fleeing Asia
May 9, 2013

Gildan Activewear hopes to become an outsourcing supplier of choice to major clothing branded companies worried about poor working conditions in Asia.

The apparel company said Thursday that its growing facilities in Honduras can lure companies that are looking to repatriate their production to the Western Hemisphere following a building collapse in Bangladesh last month that killed more than 900.

"The last thing in the world they want is for their brands to be compromised or tainted by sourcing from suppliers that don't have proper working conditions," chief administrative and financial officer Laurence Sellyn said in an interview.