T-shirts and Tanks

Apparel is the promotional product industry's top-selling category, and T-shirts are a big reason why, but that doesn't mean they're an easy sell. Fortunately, we've got nine tips to give you a leg up on the competition.

Valentine's Day and other promotion ideas for February and March.

As consumers become increasingly conscious of how their purchases influence labor practices and use natural resources, some make product choices that show concern for people and the planet. Therefore, would they be willing to pay the extra money for a t-shirt sourced from organic cotton versus conventional cotton?

The people have spoken. After receiving a flood of complaints and a petition for removal, Gap has pulled a T-shirt reading “Manifest Destiny” from its shelves.

Resulting from part of a collaboration with GQ magazine, the black-and-white tee seemingly referred to the 19th century term used to justify westward expansion of the continental United States. Yesterday, Gap finally released a statement regarding this “historic mistake.”

Gildan, the biggest supplier of blank tops to makers of printed clothing such as T-shirts, has had its stock value soar almost 70 percent this year, the most among 23 North American apparel, footwear and accessories makers with market values of more than $1 billion, according to data compiled by Bloomberg. The shares are trading at 36 times earnings as investors back the company's move into the retail market for socks, underwear and undershirts.

Love it or hate it, there are some lessons to be learned from "Here Comes Honey Boo Boo." Here are 3 ways to market like a superstar.

Asking solid questions can make the difference between an effective promotion and a flop. Here are some suggestions to help you reach your target audience.

End-of-summer concerts are upon us. What promotional duds will be there?

The award show red carpet is a playground for celebrities to experiment and push fashion boundaries. Proceed with caution when designing your own wardrobe to avoid being on somebody’s “worst dressed list.” Promotional apparel can allow for fun and flexibility without crossing the line.

American Apparel Inc. announced preliminary sales for the month ended July 31, 2012. The company reported that for the month ended July 31, 2012, total net sales on a preliminary basis increased 14 percent to $53.8 million when compared to the month ended July 31, 2011.