Starline Donates to Help Hurricane Sandy Relief Efforts
November 12, 2012

Grand Island, New York-based supplier Starline USA Inc. recently donated over 100 flashlights and lanterns to the SAAGNY Foundation for those that are still affected by hurricane Sandy and those that may be affected by the Nor'easter storm.

The SAAGNY Foundation (the nonprofit division of SAAGNY) started collecting jackets and clothes for people residing in the areas that were hit the hardest. As the days went by and the cleanup efforts started, the need for other items increased. SAAGNY is reaching out to its local membership to create five local shipping points for the gathering and dispersal of needed items. Many of the SAAGNY members are participating with offers of products, warehouse space to receive items and preparing food for shelters.

Molenaar and CPSC Recall Folding Step Stools
July 12, 2012

Molenaar, along with the CPSC, has issued a voluntary recall of approximately 3,700 of its Folding Step Stools. The step stools were available between March 2012 and May 2012.

Driving Sales
June 19, 2012

Automotive promotional products are a high-powered industry. Here's how to make sure your car campaigns run on six cylinders instead of stalling out.

Superex Appoints Multiline Representatives
April 25, 2012

Toronto-based Superex Promotional Products has announced the appointment of new multiline representatives for two regions. JR Athletics will be the company's multiline representatives for Northeastern Ontario, Canada, and Southeast Sales will represent the company in the Southeastern U.S.

Victorinox Swiss Army Launches Victorinox Tomo Series
November 1, 2011

Victorinox Swiss Army announced the launch of the Victorinox Tomo series. The new collection puts a modern twist on the classic pocket tool, capturing the essence of the best-selling knife, while featuring a rectangular shape and sleek design.

Maglite to Appear on "Made in America TV"
September 30, 2011

Beacon Promotions Inc., New Ulm, Minn., announced that Maglite will be featured on an upcoming episode of the Travel Channel program, "Made in America TV."

Zippo's Branding: Something New from an Old Flame
July 27, 2011

The Zippo lighter has a CV to rival the most seasoned Hollywood actor. It has starred in more than 1200 TV shows, theatre performances and films including Die Hard, Indiana Jones and last year's release Buried.

The brand's global marketing director David Warfel insists Zippo has no paid-for product placement deals but has achieved fame through its iconic status built up over a 79-year history and the lighter's ability to perform on cue.

Yet this big screen success is bittersweet. While the company has garnered money-can't-buy exposure, each starring role continues to reinforce the brand as revolving around lighters.

Product of the Day: Key Ring Utility Knife from Jo-Bee
May 2, 2011

If there's one thing I learned from Boy Scouts, it's to always have a knife. I never actually joined the Boy Scouts, but I saw that one episode of "Dennis the Menace" and it really stuck with me. Jo-Bee's Key Ring Utility Knife has all the right tools to solve problems or harass Mr. Wilson.