Automotive promotional products are a high-powered industry. Here's how to make sure your car campaigns run on six cylinders instead of stalling out.
Toronto-based Superex Promotional Products has announced the appointment of new multiline representatives for two regions. JR Athletics will be the company's multiline representatives for Northeastern Ontario, Canada, and Southeast Sales will represent the company in the Southeastern U.S.
Victorinox Swiss Army announced the launch of the Victorinox Tomo series. The new collection puts a modern twist on the classic pocket tool, capturing the essence of the best-selling knife, while featuring a rectangular shape and sleek design.
Beacon Promotions Inc., New Ulm, Minn., announced that Maglite will be featured on an upcoming episode of the Travel Channel program, "Made in America TV."
The Zippo lighter has a CV to rival the most seasoned Hollywood actor. It has starred in more than 1200 TV shows, theatre performances and films including Die Hard, Indiana Jones and last year's release Buried.
The brand's global marketing director David Warfel insists Zippo has no paid-for product placement deals but has achieved fame through its iconic status built up over a 79-year history and the lighter's ability to perform on cue.
Yet this big screen success is bittersweet. While the company has garnered money-can't-buy exposure, each starring role continues to reinforce the brand as revolving around lighters.
If there's one thing I learned from Boy Scouts, it's to always have a knife. I never actually joined the Boy Scouts, but I saw that one episode of "Dennis the Menace" and it really stuck with me. Jo-Bee's Key Ring Utility Knife has all the right tools to solve problems or harass Mr. Wilson.
Starline USA, Grand Island, N.Y., announced the winners for its second annual "Find the Shenanigans" contest on www.starline.com.
What do you do when your flashlight doesn't work? Maybe you check the batteries, but first you probably do the scientific thing: shake it. Never works, right? Now it does, with the battery-free Shake, Shake Flashlight from Hit Promotional Products.