Tools

Zippo's Branding: Something New from an Old Flame
July 27, 2011

The Zippo lighter has a CV to rival the most seasoned Hollywood actor. It has starred in more than 1200 TV shows, theatre performances and films including Die Hard, Indiana Jones and last year's release Buried.

The brand's global marketing director David Warfel insists Zippo has no paid-for product placement deals but has achieved fame through its iconic status built up over a 79-year history and the lighter's ability to perform on cue.

Yet this big screen success is bittersweet. While the company has garnered money-can't-buy exposure, each starring role continues to reinforce the brand as revolving around lighters.

Product of the Day: Key Ring Utility Knife from Jo-Bee
May 2, 2011

If there's one thing I learned from Boy Scouts, it's to always have a knife. I never actually joined the Boy Scouts, but I saw that one episode of "Dennis the Menace" and it really stuck with me. Jo-Bee's Key Ring Utility Knife has all the right tools to solve problems or harass Mr. Wilson.

Play It Safe
March 1, 2010

Accidents happen. In fact, a lot of accidents happen. The Centers for Disease Control reported that the number of medically attended injury and poisoning episodes in the noninstitutionalized population is estimated at 33.3 million annually.

Natural Trends Partners with WD-40 on the No Mess Pen
February 23, 2010

Provo, Utah-based Natural Trends LLC announced it has been named the exclusive promotional products channel partner for the WD-40 No Mess Pen. A 57 year-old firm, WD-40 is an American icon with 97 percent brand recognition.

Fun with FlashForward
September 29, 2009

Based on my love of Lost, I decided to check out FlashForward last Thursday. It was okay I guess. Overall I wasn't too impressed. The pilot seemed overly expository and character dialogue was a bit clunky and forced. Still, it was just the first episode, so I suppose I'll give the show a few more episodes before I cross it off the list.