Womens Wear

Women's Promo Apparel Trends You Need to Know
October 9, 2019 at 1:35 pm

This year in women’s apparel and, more specifically, branded apparel collections at retail, we’ve seen a lot of trendy vintage and old-school styles. (Think biker shorts, crop tops, tie-dye and more.) But we wanted to dig deeper into women’s apparel trends to find out what styles are trending in the promotional apparel space, what decorations…

Kylie Jenner Teams With Adidas for Apparel Collection Inspired by Her Makeup Line
March 20, 2019 at 9:44 am

Kylie Jenner, the world’s youngest self-made billionaire, has really made a name for herself. Her latest venture? An apparel collaboration with Adidas in support of her make-up line. While the collection doesn't feature any of her lip kit branding—it's more of a "theme" playing off the colors—it's still doing some heavy lifting to promote her make-up line and her own personal brand...

Women's Promotional Apparel: Trends, Styles and Decoration
June 27, 2018 at 11:53 am

Fashion trends can be as fickle as the seasons. One day, you’re frolicking in the autumn air while beautiful, multicolored leaves fall all around you, and the next you find yourself inside as a snowstorm ruins any chance you have of seeing the sun for the next week. Similarly, an apparel trend this week can…

How Women's Apparel, Unisex and the Corporate Market Has Changed (and How to Sell It Now)
May 9, 2018 at 8:44 am

Many years ago, when my company entered the promotional products marketplace, we were told that every style of apparel we introduced must have a women's companion piece. This women's apparel companion style should be manufactured with the exact same fabric as the men's styling—but be distinctly “women's” in make and silhouette. The theory and logic…

Target's New Brand the Latest in Private Label Apparel Push
January 9, 2018 at 2:38 pm

The launch of Universal Thread comes as large brands like Amazon have been strengthening their own private label apparel lines. While Target has long been known for its affordable apparel and lifestyle lines, it has been launching new brands over the past few years in order to respond to growing consumer demand...

It Sure Looks Like Versace Knocked Off the Vancouver Canucks' Old Logo
September 29, 2017 at 1:39 pm

The Vancouver Canucks, who won five straight division titles from 2009 through 2013 but have made the playoffs only once in the four subsequent seasons, will not likely make much news this year unless twin mainstays Daniel and Henrik Sedin can somehow summon magic from their 37-year-old bodies and will them to a postseason berth.…

Success in Promoting Women’s Apparel
May 18, 2017 at 2:07 pm

2017 marks the 25th anniversary of the “Year of the Woman,” through which 53 candidates for seats in the United States House of Representatives and Senate strengthened females’ Congressional presence. While “Year of” designations tend to be one-time occurrences outside of Chinese New Year…

Are Planned Parenthood Pins the Next Major Fashion Accessory?
February 8, 2017 at 11:09 am

In an effort to protect Planned Parenthood against proposed defunding, companies are stepping in to create promotional products with proceeds benefiting the nonprofit. Power and Light created a tote bag that went viral, and these Nasty Women T-shirts helped raise more than $100,000 for Planned Parenthood. Now, it seems the fashion world wants in on…

The 10 Best Women's March Promotional Merchandise Pieces
January 23, 2017 at 10:58 am

It's been a busy week for promotional merchandise. Friday, we had Donald Trump's Presidential Inauguration, and its subsequent merchandise. And the next day, we had the Women's March. From Washington, D.C. to Paris, participants wore branded T-shirts, held eye-catching signs and donned custom hats. Here, we take a look at the best merchandise from the Women's March. 1.…

Popular Women's Apparel Retailer Files for Bankruptcy
January 18, 2017 at 10:35 am

Recently, the women's apparel market has experienced some hardships. This past year, American Apparel declared bankruptcy, and eventually Gildan Activewear purchased the company. Now, another popular retailer, The Limited, just declared bankruptcy. According to USA Today,…