Womens Wear

With a new year comes new apparel trends, of course, so we wanted to find out what’s happening in the athletic and performance category. Promo Marketing spoke with a supplier and a distributor to see what was popular to close out 2019 and what to know for the new year...

The comments we hear most often from uniform distributors, buyers and end-users is that there is a real need for more variety and comfort in uniforms for women. As uniform apparel manufacturers for more than 85 years, this was not news to us. In fact, it has been one of Executive Apparel’s primary goals to…

This year in women’s apparel and, more specifically, branded apparel collections at retail, we’ve seen a lot of trendy vintage and old-school styles. (Think biker shorts, crop tops, tie-dye and more.) But we wanted to dig deeper into women’s apparel trends to find out what styles are trending in the promotional apparel space, what decorations…

Kylie Jenner, the world’s youngest self-made billionaire, has really made a name for herself. Her latest venture? An apparel collaboration with Adidas in support of her make-up line. While the collection doesn't feature any of her lip kit branding—it's more of a "theme" playing off the colors—it's still doing some heavy lifting to promote her make-up line and her own personal brand...

Fashion trends can be as fickle as the seasons. One day, you’re frolicking in the autumn air while beautiful, multicolored leaves fall all around you, and the next you find yourself inside as a snowstorm ruins any chance you have of seeing the sun for the next week. Similarly, an apparel trend this week can…

Many years ago, when my company entered the promotional products marketplace, we were told that every style of apparel we introduced must have a women's companion piece. This women's apparel companion style should be manufactured with the exact same fabric as the men's styling—but be distinctly “women's” in make and silhouette. The theory and logic…

The launch of Universal Thread comes as large brands like Amazon have been strengthening their own private label apparel lines. While Target has long been known for its affordable apparel and lifestyle lines, it has been launching new brands over the past few years in order to respond to growing consumer demand...

The Vancouver Canucks, who won five straight division titles from 2009 through 2013 but have made the playoffs only once in the four subsequent seasons, will not likely make much news this year unless twin mainstays Daniel and Henrik Sedin can somehow summon magic from their 37-year-old bodies and will them to a postseason berth.…

2017 marks the 25th anniversary of the “Year of the Woman,” through which 53 candidates for seats in the United States House of Representatives and Senate strengthened females’ Congressional presence. While “Year of” designations tend to be one-time occurrences outside of Chinese New Year…

In an effort to protect Planned Parenthood against proposed defunding, companies are stepping in to create promotional products with proceeds benefiting the nonprofit. Power and Light created a tote bag that went viral, and these Nasty Women T-shirts helped raise more than $100,000 for Planned Parenthood. Now, it seems the fashion world wants in on…