Womens Wear

What's Trending in Women's Apparel? 4 Things to Know for Promo
October 20, 2021 at 11:30 am

Pajama pants and basketball shorts were the hottest looks of the summer last year. But now that offices are reopening and business travel is starting up again, we’re going to need to think a bit about our wardrobes—or maybe rethink them entirely. Here’s what that means for the women’s apparel category...

Ferrari Introduces High Fashion Line While Trimming Licensed Merchandise by 50%
June 16, 2021 at 12:06 pm

Ferrari debuted its first in-house fashion collection, part of a plan to invest outside of its automobile business, with the goal of non-auto revenue accounting for 10% of its revenue within the next decade. “We want to attract young people and women,” Rocco Iannone, Ferrari creative director, said...

Zoom Shirts and More: What's Trending in Women's Promotional Apparel
September 1, 2020 at 4:21 pm

While things are different right now, the entire universe hasn’t been upended to the point where we’re all going to start wearing drab jumpsuits. Fashion is still fashion, and thanks to the internet and TV, we can still keep track of the newest looks. We can use that as our primary yardstick for what people want...

Yes, There's an iPhone Pocket: The Iconic Girl Scouts Uniform Gets a Gen-Z Redesign
August 26, 2020 at 11:25 am

The Girl Scouts of the USA is reimagining its historic uniforms with the help of three students from New York’s Fashion Institute of Technology. The new collection plays on themes seen in other uniform collections, such as interchangeable pieces, with 18 new items and a new vest and sash. It's the first redesign in more than 20 years...

Rock Band Jet Finds Unopened Box of Branded Underwear From 2004, Has Giveaway
May 27, 2020 at 12:56 pm

Jet never really took off the way we expected them to in 2004, but perhaps the band's recent reincarnation might bring added fame. Speaking of second go-arounds, Jet branded underwear that went undistributed that year is earning another shot at glory through a giveaway that is sure to beat the pants off other apparel promotions...

#Workleisure - For When Athleisure Is Just a Little Too Casual
April 22, 2020 at 12:14 pm

The New Style Genre for the Work Space Really fancy warm-up suits and yoga clothes were all the rage for a few minutes in recent history, thanks to some serious collaborations between heavyweight fashion designers and a few famous personalities from the worlds of music, sports, art and social media. For the last couple of…

Perfect Performance: A Supplier and Distributor Talk Athletic Promo Apparel
February 5, 2020 at 1:30 pm

With a new year comes new apparel trends, of course, so we wanted to find out what’s happening in the athletic and performance category. Promo Marketing spoke with a supplier and a distributor to see what was popular to close out 2019 and what to know for the new year...

Listening to Women About Uniform Apparel
January 22, 2020 at 10:47 am

The comments we hear most often from uniform distributors, buyers and end-users is that there is a real need for more variety and comfort in uniforms for women. As uniform apparel manufacturers for more than 85 years, this was not news to us. In fact, it has been one of Executive Apparel’s primary goals to…