Womens Wear

The Power of Unisex Uniforms
April 20, 2016 at 2:59 pm

In a previous blog post, I delved into the details and advancements of several "genderless" clothing lines in the retail world. Now, it seems the military also is looking into creating "genderless" uniforms. Recently, the Navy has used uniforms as…

The Wrap: Was a 1,500-Year-Old Mummy Wearing Adidas? and More
April 13, 2016 at 5:54 pm

Mummy found wearing footwear similar to Adidas' three-stripe style, H&M hosts World Recycle Week, clothing companies scamming customers via Facebook ads, Arizona Diamondbacks debut eyesore road uniforms, and Under Armour suffers a stock slide: Here's what's happening this week in the apparel world…

Festival Fashion: Rock Your Next Apparel Promotion
April 13, 2016 at 5:28 pm

By the time summer gets here, it seems like there’s a can’t-miss music festival each weekend. (No, seriously.) Add in touring festivals, like Warped Tour, and major festivals, like Bonnaroo, Firefly and Lollapalooza, and it’s no wonder festival fashion is a hot topic. Here are a few examples of how distributors can take advantage of the season and cater to festivalgoers nationwide...

Beyoncé Sues Feyoncé Inc. for Trademark Infringement
April 6, 2016 at 5:30 pm

On Tuesday, Beyoncé filed a lawsuit in Manhattan federal court, suing Texas-based company Feyoncé Inc. for trademark infringement, Reuters reported. The lawsuit calls for the company to stop selling its apparel—think shirts, sweatshirts and tank tops—and coffee mugs that say “Feyoncé” (you know, like, fiancé) on them. It also seeks unspecified damages...

The Wrap: Gap Kids Campaign Called Racist, Villanova Championship Merch and More
April 6, 2016 at 5:15 pm

Campaign image for Ellen DeGeneres' Gap Kids line called racist, Villanova Wildcats championship merchandise a win for apparel companies, MLB to incorporate wearable tech for in-game use, outerwear company uses RFID to combat counterfeiters, and Tri-Mountain launches new catalog: Here's what's happening this week in the apparel world…

Outfit of the Week: April Showers
April 6, 2016 at 4:54 pm

It’s only the sixth day of April and already the month has lived up to its half of the proverb: “April showers bring May flowers.” Raincoats and umbrellas have been staples for us in the Northeast this past week. But just because it’s dreary outside doesn’t mean we have to dress the same way...

Zara Pulls Controversial 'Are You Gluten Free?' Tee
March 30, 2016 at 5:23 pm

By now, you've probably heard the term 'gluten free'—even if you don't exactly know what gluten is. A few years ago, mostly only people with celiac disease—where gluten damages the small intestine—stuck to gluten-free diets. But recently, reports have come out that almost anyone can benefit from such…

American Apparel's Post-bankruptcy Plans
March 23, 2016 at 5:37 pm

American Apparel talks to Promo Marketing about its new CEO, the company's January bankruptcy filing and the future of the promotional apparel business in this exclusive interview.

The Wrap: Old Navy to Sell Stain-resistant White Pants, American Apparel and Postmate Collaborate for Delivery Service
March 23, 2016 at 4:14 pm

Old Navy is launching stain-resistant white jeans; American Apparel is partnering with Postmate for a clothing delivery service; H&M will have an affordable and eco-friendly wedding dress collection next month; a Kentucky-based organization is selling Easter tees to raise money for orphans and widows; and swim leggings now exist thanks to Target: Here's what's happening this week in the apparel world…