Writing Instruments

3 Ways Branded Pens Benefit Brand Storytelling
April 18, 2019 at 2:50 pm

Everyone has a story to tell, including brands. Whether it’s one that conveys encouragement like Nike’s “just do it” slogan, or one that inspires individuality like Apple’s “think different” campaign, stories are the messages that connect us. They make people, products and brands more approachable and relatable. And while brand storytelling may be a relatively…

Selling Promotional Pens and Writing Instruments: 3 Things to Consider
January 29, 2019 at 9:00 am

Owing to the ubiquity of writing instruments, some observers might think that it requires little effort to sell them. But if distributors want to up their pen sales, there’s a few things they’ll need to know. Promo Marketing connected with Bill Mahre of ADG Promotional Products and Amy LaPlante of Pilot Pen to learn how a few practical steps can help distributors take their writing instruments sales to the next level...

Stop What You're Doing and Watch Sylvester Stallone's Pen Commercial
October 22, 2018 at 1:17 pm

A lot of people like to debate the merits of film. Everyone has a favorite. Some people like "Gone With the Wind." Others like "The Godfather." Me? My favorite movie of all time is the promo ad for the Montegrappa Chaos Watch and Pens, which were designed by Sylvester Stallone. Before I go any further…

BIC Graphic North America Revives Souvenir Brand
October 4, 2018 at 12:04 pm

BIC Graphic North America revived the Souvenir brand Oct. 1 with an initial collection of 14 new pens, plus additional designs launching in early 2019. This collection was designed in-house, and includes exclusive writing instruments with unique features and elevated ink technology. The Souvenir brand began when A.C. Stewart founded the Souvenir Lead Pencil Company in…

4 Things End-Users (and Buyers) Want in Promotional Pens and Writing Instruments
April 23, 2018 at 7:30 am

Despite the prominence of screens and keyboards in daily life, writing instruments remain big sellers, and there are multiple encouraging reasons for this. Here’s why promotional pens and writing instruments are still a trusty source of sales business for promotional products distributors...

A.T. Cross Company Purchased by Private Equity Firm
November 16, 2017 at 3:20 pm

A.T. Cross Company, which includes the Cross and Schaeffer brands, is now under new ownership, having been purchased by private equity company Transon Capital Group LLC, Los Angeles. "This exciting development is the beginning of a new phase in our storied 170-year history," Robert P. Baird Jr., CEO of A.T. Cross Company, said in a…