Writing Instruments

How To Sell Writing Instruments
November 1, 2006

Writing instruments are items many consumers use daily, explaining why they are one of the most popular promotional products. The first key to selling pens is to promote high quality. Yes, a cheaper, lower-quality item may gain you a customer or a sale, but will this customer return to buy again? At Graphco, we believe in having a quality product, so our pens contain only German ink and Swiss tips. We guarantee them to write. Believe in the product you are trying to sell so your customers will believe in it, too. It’s easier to convince a client that pens are great marketing tools

How To Sell Luxury Accessories
November 1, 2006

At A. T. Cross, luxury writing instruments and accessories have long been symbols of success and achievement. For more than 160 years, our writing instruments have served as the industry standard-bearers for quality, style and service. Our continued commitment to these principles means that when you give Cross, you give more than just a pen: You give recognition, luxury and a sincere expression of thanks and admiration. With the holiday season fast approaching, Cross is the perfect way to exhibit appreciation and esteem for valued clients and colleagues. For instance, consider one of our handsome timepiece/writing instrument gift sets to create a lasting impression.

How To Sell Writing Instruments
November 1, 2006

No matter where you are or what you do, odds are you use a writing instrument within the course of a day. Pens and pencils are truly the bread and butter of the advertising specialty industry, accounting for nearly 20 percent of the entire market. Jo-Bee has been in the imprinted writing instruments business for more than 60 years. We have seen many changes throughout the years, but one truth remains: Customers need writing instruments in every facet of their marketing efforts. Jo-Bee offers a wide range of writing instruments and a line of office products to fit every budget. Our innovative line is