Writing Instruments

Debco, Toronto, announced the addition of HUB Pen Company to its product line in Canada. Using state of the art European printing equipment for precise and impeccable decoration, Debco will leverage HUB Pen’s more than 60 years of experience in providing quality, creativity and selection in pens to the promotional product industry. HUB Pen inventory…

Everyone has a story to tell, including brands. Whether it’s one that conveys encouragement like Nike’s “just do it” slogan, or one that inspires individuality like Apple’s “think different” campaign, stories are the messages that connect us. They make people, products and brands more approachable and relatable. And while brand storytelling may be a relatively…

Owing to the ubiquity of writing instruments, some observers might think that it requires little effort to sell them. But if distributors want to up their pen sales, there’s a few things they’ll need to know. Promo Marketing connected with Bill Mahre of ADG Promotional Products and Amy LaPlante of Pilot Pen to learn how a few practical steps can help distributors take their writing instruments sales to the next level...

A lot of people like to debate the merits of film. Everyone has a favorite. Some people like "Gone With the Wind." Others like "The Godfather." Me? My favorite movie of all time is the promo ad for the Montegrappa Chaos Watch and Pens, which were designed by Sylvester Stallone. Before I go any further…

BIC Graphic North America revived the Souvenir brand Oct. 1 with an initial collection of 14 new pens, plus additional designs launching in early 2019. This collection was designed in-house, and includes exclusive writing instruments with unique features and elevated ink technology. The Souvenir brand began when A.C. Stewart founded the Souvenir Lead Pencil Company in…

This webinar is designed to provide the tools you need to be successful in selling writing instruments.

The newest rounds of retaliatory tariffs from Canada announced yesterday point directly at a few items with direct ties to the promotional industry, like ballpoint pens.

The controversy that has followed the release of these emails is heightened due in no small part to the fact that Pruitt and his staff at the EPA have been under intense scrutiny over the last several months for their spending of taxpayer money on office upgrades, including the installation of a $43,000 phone booth...

Despite the prominence of screens and keyboards in daily life, writing instruments remain big sellers, and there are multiple encouraging reasons for this. Here’s why promotional pens and writing instruments are still a trusty source of sales business for promotional products distributors...

Spector & Co., the supplier based in West Chazy, N.Y., announced yesterday it has entered a deal with Blue Point Capital Partners, a private equity firm, to recapitalize. Financial terms of the deal were not made available...