Current Features

Taking Care of Business
September 1, 2015

Do you remember the thrill of back-to-school shopping? From folders to lunchboxes, notebooks to highlighters, we loved every second of it—especially picking out our new backpacks. The choices were endless. Did we want a Teenage Mutant Ninja Turtles backpack that looked like a turtle shell, a backpack with wheels, a mini-backpack or a messenger bag?…

In Season: Holiday Gift Ideas
September 1, 2015

Each year holiday cards fill up our mailboxes and we worry about how many pounds we’re going to (or already have) gained as a result of eating too many goodies. But are we really complaining? Receiving a sweet note or a sweet treat from a business associate is a nice gesture and we still enjoy it no matter how often (or how many) we receive.

Community Spotlight: Signet Inc.
September 1, 2015

Giving back builds team morale, helps the community and creates a positive impact. Promo Marketing spoke to Katie Smart, director of marketing of Signet Inc., Memphis, Tenn., to learn about Youth Villages (YV), a nonprofit with which Signet Inc. collaborates, that is dedicated to helping troubled children and their families.

My Best Promotion: Corrie Sahli
September 1, 2015

Football is a great way for college alumni to get excited about their alma mater. Corrie Sahli, business development manager for Schaumburg, Illinois-based Club Colors, described a promotion that allowed Baylor University alumni to show their Baylor Bear pride, not only by donating to a scholarship fund, but by sporting athletic gloves like the players on the field.

Showing Off
September 1, 2015

Promotions at trade shows and events should make a great impression when they’re first handed out, and continue to keep your client fresh in attendees’ minds days, weeks and months later. Here are some success stories from top suppliers.

More Power to You
September 1, 2015

Apple surprised a lot of promotional product suppliers and distributors last year when it sent cease-and-desist letters to suppliers, informing them that it owned the rights to the Apple 8- and 30-pin adapters, and threatened legal action if they continued to sell the unauthorized products. Many suppliers quickly pulled the offending items, and distributors avoided selling any remaining stock. It wasn’t clear how—and even if—iPhone accessories would return to the promotional products industry.

Take It Outside
September 1, 2015

From hayrides to campfires, pumpkin picking to jumping in that big pile of leaves on our front lawn, there are plenty of reasons to get outside in the chill of early fall—and even the cold of winter.

Community Spotlight: Royal Apparel
August 28, 2015

Giving back builds team morale, helps the community and creates a positive impact. Promo Marketing spoke to Glen Brumer, sales director of Royal Apparel, Hauppauge, N.Y., to learn about the Hudson River Sloop Clearwater Inc. (Clearwater.org), an organization that educates youth about protecting the environment.

My Best Promotion: Fred Snyder
August 28, 2015

Bidding can be a tough game. We can’t tell you how many times we’ve agonized in front of our computer screens, wondering what to bid on something on eBay. Is this too low? Will I be outbid? What if I bid too much and get ripped off? It’s a lot to think about. Fred Snyder, MAS, regional vice president of Lewiston, Maine-based Geiger, explained how he stayed cool in the bidding war against competitors for a client and delivered a thoughtful, creative and profitable solution to their needs.

Snack on This
August 1, 2015

Food brings people together. From preschool snack times to family dinners to weekly taco truck visits with colleagues, it serves as the centerpiece of most day-to-day activities—helping to create new memories, new favorites and plenty of Instagram pictures.