Friday Rewind

How One Distributor's Small-Business Promo Campaign Used Multiple Products and Channels to Engage Audiences
October 21, 2020 at 10:54 am

Small businesses are the lifeblood of the community. Today, when all it takes to buy online is a click of a button, it can be easy to forget about the mom-and-pop businesses around the corner. But Sarah Barr, owner of Konhaus Print & Marketing, Camp Hill, Pa., turned a way to showcase local businesses into a fun game, and even managed to do some self-promotion in the process...

Mucinex's 'Sickwear' Branded Apparel Line Is Designed to Make You Feel Better
October 19, 2020 at 11:44 am

We all have comfy clothes we turn to when we don’t feel well, like an especially soft hoodie or a favorite pair of sweatpants. Mucinex is trying to do more to make sick people feel better by introducing a line of “Sickwear,” stylish designer apparel pieces that help you feel better and look great. The…

Kanye's 2020 Presidential Merchandise Is Expensive, Possibly Plagiarized and a Lesson for Future Candidates
October 13, 2020 at 10:49 am

It’s hard to take Kanye West’s presidential run as seriously as he seems to. He’s not even on the ballot in some states, and this always seemed like more of a branding opportunity than an actual attempt to land in the Oval Office. But, of course, Kanye still dropped official campaign merchandise. And, on brand for Kanye, it’s much more streetwear drop than traditional campaign merch...

Teespring Adds 'Digital Merchandise' to Its Product Offering for Online Content Creators
October 15, 2020 at 12:43 pm

Following up on its moves to give TikTok and YouTube creators ways to sell merchandise directly in-app, Teespring is now giving online content creators the option of selling “digital merchandise.” It’s an interesting twist for a company that built itself on T-shirts to now deal with digital products like filters, digital planners and other social-media ready “items"...

Canada Plans National Single-Use Plastic Ban by 2021, Trade Groups Claim USMCA Foul
October 12, 2020 at 12:07 pm

The Canadian government recently unveiled its plan to ban single-use plastics on a national level. The legislation, which includes a ban on single-use grocery checkout bags, straws, stir sticks, six-pack rings, plastic cutlery and food takeout containers from “hard-to-recycle plastics,” is set to go into effect by the end of 2021, Environmental Minister Jonathan Wilkinson said...

Promo Supplier Garland Writing Instruments Set to Close Permanently Due to Pandemic
October 8, 2020 at 12:53 pm

Garland Writing Instruments, Coventry, R.I., announced this week that it will be closing for good as a result of the COVID-19 pandemic. You might recognize Garland as the company that manufactured the pens that House Speaker Nancy Pelosi used to sign the articles of impeachment against Donald Trump earlier this year...

Trade Shows and Events: When Will They Return and What Will They Look Like After the Pandemic?
September 30, 2020 at 8:50 am

For promotional products businesses, normalcy means trade shows. We talked to promo insiders, an analyst at Johns Hopkins Center for Health Security and an executive at the International Association of Events and Exhibitions to find out what the industry is doing without shows and events, when they might return and what they'll look like when they do...

Vistaprint Goes Agency With Acquisition of Design and Advertising Services Platform 99designs
October 5, 2020 at 10:44 am

99designs, based in Australia and backed by Silicon Valley venture capital firm Accel Partners, boasts a network of freelancers in logo design, custom apparel, custom printed materials and a variety of other advertising and design services. The platform allows customers to hire a designer directly or open a brief and select from ideas submitted by designers...