Friday Rewind

How often should you replace your face mask with a new one? That answer depends on the quality and construction of the mask, and also how tough your washing machine is on it. There are a few main factors to consider when determining if a mask is past its useful life...

An investment group led by Lou Weisbach, former CEO of the distributor now known as HALO Branded Solutions, has entered into an agreement to acquire and partner with Overture Promotions, with a plan to grow the company through expansion of services, capacity and global reach, and by acquisition...

To help consumers identify the masks that work best, ASTM International, an organization that develops and implements technical standards, is working to set guidelines for how effective face masks should be and how they should be labeled. Companies like 3M, Honeywell and DuPont have been involved in the process. If it happens, the implications are huge...

Four Seasons Total Landscaping announced in a Facebook post on Sunday that it would release a line of merchandise today, while clarifying that it “would have proudly hosted any presidential candidate’s campaign at our business." As promised, the company now has a fully stocked merchandise store, complete with stickers, three T-shirt designs and a hoodie...

VF Corp, the parent company of The North Face, Vans, Timberland, JanSport, Dickies and more, has purchased Supreme for more than $2.1 billion. This is interesting not just because it's a huge acquisition, but also because of the branding implications...

The Ultra Sport Face Mask from MasQd has been called the "Goldilocks of face masks," and is getting support from big-name celebrities. So, what makes this mask so much better than the rest, and what can promo companies learn from it? Let's look at the mask's features and construction...

Under Armour reportedly announced this week that it will end more than 2,000 existing wholesale partnerships, focusing instead on its direct-to-consumer business. The apparel company reported more than 50 percent growth in e-commerce business during its third fiscal quarter, with a 17 percent increase in direct-to-consumer business...

Last week, a number of prominent promo industry companies released earnings reports. While some of those companies are faring better than others as they navigate the pandemic, the news overall was encouraging. Here's how a few of these promo businesses performed...

Burger King Belgium recently tackled two issues—spread of COVID and poor communication—with a line of face masks. A total of 250 lucky customers received a branded mask with their menu item of choice printed across the front. In two other countries, the chain also introduced a terrifying in-store promotion involving the ghost of Ronald McDonald...

The biggest TikTok sensation right now is a pen. Specifically, a Sharpie pen that has more than a million TikTok users obsessed with the smooth gel ink and comfortable grip. TikTok user Jackie Brown recently posted a video of herself hunting for the pen that “glides across paper like Kristi Yamaguchi used to on ice."...