Headlines Moreover Collection

This Packaging Design Uses Fast Food Tricks to Make You Want Vegetables
January 22, 2021 at 10:32 am

Getting kids to eat their vegetables is an age-old challenge for adults. Heck, sometimes convincing ourselves to eat our greens can take work. That’s a problem one food producer is trying to tackle through branding and design. By tricking the customer’s brain into thinking a package of spinach is fast food, it might just be enough to accept or, dare we say, crave vegetables...

Sticking to the Tried and True: The Power Behind Best-Selling Products
January 19, 2021 at 1:56 pm

Let’s talk about consistency for a second! Time and time again, these are the products that are constantly making waves and continuing to impress! These are products you can trust to make an impact—products that always seem to strike the right chord. We’re starting 2021 off with showcasing our best sellers that instill confidence! We…

ALPI International Announces Grand Opening of New Headquarters
January 22, 2021 at 10:02 am

After 25 years at its facility in Oakland, Calif., ALPI International is moving its headquarters to nearby Richmond, Calif. Starting Jan. 25 all operations will be conducted out of the new Richmond address: 3435 Regatta Blvd., Richmond, Calif. 94804. “We are very excited to start 2021 on a high note in a new facility, while still…

How One City Is Using Branded Trash Bags to Limit Waste
January 21, 2021 at 10:25 am

The city of Columbia, Mo., has passed legislation that only trash bags with official city branding on them will be accepted by sanitation workers in an effort to minimize excess waste and improve safety conditions for workers. Columbia had previously issued bags with the city’s logo on them. But, starting Feb. 1, the logoed bags will be the only ones sanitation workers accept...

Brand Addition Announces Karl Whiteside as Group Managing Director
January 21, 2021 at 9:32 am

Brand Addition announced the appointment of Karl Whiteside to the role of group managing director. Whiteside will assume leadership of the global organization, which has offices in the United Kingdom, Ireland, Germany, Hong Kong, China and the U.S. Chris Lee will continue in his role as CEO of The Pebble Group, the UK-based parent company…

The Myth of Overnight Business Success
January 20, 2021 at 10:50 am

Showing up means pushing forward, arriving early and leaving late, pushing away the lure of laziness to pursue growth, and being willing to keep a stiff upper lip in the face of failure. Life will hurl all manner of curveballs at you—that’s just the way it is. The real test is how you react when those disappointments happen: You can either give up or show up...

The Vernon Company Announces New Chairman
January 20, 2021 at 2:22 pm

The Vernon Company, Newton, Iowa, recently announced that Chris Vernon has been appointed by the company’s board of directors to the position of chairman/CEO, effective immediately. Since July 2016, Vernon has held the position of CEO/vice chairman. He will continue to manage daily business operations across all Vernon Company…