Headlines Moreover Collection

Zara's Expanded Custom Embroidery Line Shows Consumers Want Personalization
August 16, 2019 at 12:50 pm

Back in March, we covered the story on one of the world's largest fashion retailers, Zara, and how it experimented with pop-up customization corners in three stores. Now, the company recently announced the news of its new EDITED collection, which looks to be a full-on expansion of that test program. The collection features jeans, denim shorts, a tote bag, two sweatshirts and other items, and customers can now order them online...

Navitor Announces New Glitter Stock
August 19, 2019 at 10:53 am

Navitor, North Mankato, Minn., announced the addition of Crystal White Glitter stock to the company’s offering of color core specialty stocks. This paper will be available as an option for announcements, business cards and postcards. According to Navitor product manager Deanie Jacobson,…

FDA Considers Placing Graphic Images on Cigarette Packaging
August 16, 2019 at 1:28 pm

Since visual learners make up approximately 65 percent of our population, compelling images often play great roles in leading consumers to make purchases. If the Food and Drug Administration (FDA) has its way, striking visuals will become the antithesis of must-have buys, as the agency is hoping to add dissuasive depictions to cigarette packaging and advertising. https://twitter.com/US_FDA/status/1162018596568088577?s=20…

Ring Wanted to Trade Promotional Products for Vigilante Justice
August 16, 2019 at 12:20 pm

The old adage dictates that snitches get stitches. Ring, the home security company recently purchased by Amazon, was reportedly trying to change that saying to “snitches get swag.” The incentive program, which was laid out two years ago in a company presentation, would give users the chance to earn branded merchandise in exchange for reporting…

Grossman Marketing Group Launches SwagCycle to Help Companies Put Obsolete and Unwanted Branded Merchandise to Good Use
August 16, 2019 at 11:16 am

Grossman Marketing Group, a fourth-generation marketing services firm based in Somerville, Mass., has launched SwagCycle, a startup focused on responsibly managing the lifecycle of branded merchandise. Ben Grossman, co-president of Grossman Marketing and founding director of the firm’s Green Marketing and Sustainability Practice, said SwagCycle will allow companies to repurpose their unwanted branded items in…

2019 Inc. 5000: See What Promotional Products Companies Made the List
August 15, 2019 at 2:18 pm

Every year, we look forward to combing through the Inc. 5000 list to see which of our friends in the promotional products industry made it among the esteemed ranks. This year, more than 60 companies related to promotional products made the list. That's a pretty impressive chunk.

Are Promo Industry Firms So Desperate For Short-Term Gains That They’re Willing To Gamble Their Future?
August 15, 2019 at 2:46 pm

Taking the initiative to ensure safety and responsibility throughout the entire supply chain not only protects the brand equity of end-buyers, but also secures our livelihood in the promotional products industry. Sure, you could continue to gamble by ignoring product safety and responsible sourcing in order to achieve short-term gains, but the safe bet is to invest in the policies and procedures to protect the entire supply chain...

Why USPS Pulled a Branded T-shirt From Its Online Store
August 15, 2019 at 1:11 pm

The U.S. Postal Service pulled a T-shirt from its online store after a retired aerospace engineer pointed out that the airplane on the shirt's design looked like a Cold War-era Soviet aircraft. USPS said the design, which had been selected by an unnamed vendor, was most likely just some stock art of an airplane. Weirdly, the shirt also included a typo that likely would have gone unnoticed if not for the whole strange sequence...

Trimark Names Kate Boyce as Vice President and General Manager
August 15, 2019 at 2:51 pm

Trimark, the apparel division of promotional products supplier Polyconcept North America (PCNA), announced it has hired Kate Boyce as vice president and general manager. Boyce will oversee all aspects of Trimark’s business in the U.S. and Canada, including product…

BDA Acquires BrandVia
August 14, 2019 at 1:06 pm

Bensussen Deutsch & Associates LLC (BDA) announced today that it has entered an agreement to acquire BrandVia, San Jose, Calif. "BrandVia has long been recognized as an innovative company with great people and great clients," Jay Deutsch, co-founder and CEO of BDA, said in a press release. "They've built a tremendous culture of customer service…