Headlines Moreover Collection

How One Distributor Uses Printed and Promotional Products for Winning Direct Mail Promos
June 20, 2022 at 12:12 pm

Did you know that promotional products have been around in the U.S. since the days of George Washington? This isn’t a history lesson, but Linda Neumann, owner of Brilliant Marketing Ideas in San Diego, likes to include tidbits like that in her self-promos. With a personalized letter that’s both informative and entertaining, she’s found a way to meld print and promo for direct mail beyond just a flier...

Gone Fishing
June 20, 2022 at 9:51 am

I think of this story about success often. There were two boys who grew up together. They were the best of friends. They mostly enjoyed going fishing together just about every day at a nearby lake. One of the boys went on to college, went to work for a large corporation, worked hard for decades,…

Logomark's Second Sponsored Service Dog Announced
June 20, 2022 at 11:25 am

A second service dog sponsored by Logomark, Tustin, California, has been entered into the Shelter to Soldier training program. The recently rescued dog is a 2-year-old male Labrador and Shepherd mix, and has been named “Lucky” through Logomark’s online Dog Naming Contest. From the hundreds of entries submitted, AnyPromo’s Danielle Castro was the grand prize winner...

BDA Acquires Idea Planet
June 17, 2022 at 9:27 am

Benussen Deutsch & Associates (BDA) announced yesterday that it has completed the acquisition of consumer insight and merchandise innovations agency Idea Planet. The combination will allow both companies to grow their strategic merchandise and collectibles programs, while increasing support for clients through enhanced control of customer strategy, ideation, manufacturing and logistics...

Goldstar Appoints RJ Hagel as Director of Global Marketing
June 17, 2022 at 9:55 am

Goldstar, San Diego, announced that Robert "RJ" Hagel has been appointed as director of global marketing. Passionate about evolving the Goldstar brand globally, Hagel has been a driving force in Goldstar marketing for more than eight years. Formerly Goldstar's senior marketing manager for Europe and North America, Hagel is now responsible for all global marketing activities and teams...

Food Gifts Supplier Fresh Beginnings to Cease Operations on June 30
June 16, 2022 at 11:08 am

Fresh Beginnings, the food gifts supplier based in Valdosta, Virginia, announced in a statement that the company will close permanently on June 30, 2022. The company said it will still process orders received by June 14, 2022, and final shipments will occur no later than June 22. Any shipment scheduled after that will be canceled unless...

Sales vs. Marketing: How Do You Get Clients?
June 16, 2022 at 2:06 pm

With all the extra work getting all the logos and items you need when you start a new client, you’re really busy for two or three weeks producing these orders, and you stop networking and cold calling. So when the orders are completed, your pipeline is empty and you have to start all over again. I call this the cycle of doom. How do you get out of the cycle of doom? Simple: marketing your business...

Chocolate Chocolate Adds New Decorating Capabilities
June 16, 2022 at 9:41 am

Chocolate Chocolate announced the addition of the Xerox Iridesse production press to its capabilities. This cutting-edge technology will help distributors deliver even more packaging options for their Chocolate Chocolate projects. With a six-color print engine that can print gold and silver metallics, Chocolate Chocolate can deliver a...

7 Fun and Unique Promo Products to Fit Your Client's Specific Needs
June 15, 2022 at 10:42 am

We always try to shine a light on the products that make us think, "Wow, I've never thought of that before." Products that fulfill a need end-users might not have known they had, or just stand out because of their individuality, are a good way to ensure that people hold onto them for a long time and have a more favorable view of your client...