A trade show is a big investment for a company, and it is also taking a big chance that the investment will pay off with buyers and new lifetime customers. Trade shows are usually full of buyers, but they can also be filled with competition and distractions. Today, we are offering up some tips to help ensure that your trade show investment brings in an excellent return on your investment.
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In 1999, Ross Silverstein and his wife, Amy, were expecting their fourth child. They already had children ages 7, 5 and 2. At the time, Ross held a senior position at RE/MAX and had a bright future at a growing company.
Despite all of this, Ross quit his job to start a new company in an industry in which he had no experience and little knowledge. That industry was the $20-billion promotional products industry and it intrigued him.
The Vernon Company, Newton, Iowa, has hired Shannon Bergman as director of administration, effective Sept. 1.
From drinkware to decorations, football fans are always looking to upgrade their viewing parties and tailgates. And with 80 percent of all households with televisions watching NFL football games, the promotional product possibilities are endless. So, huddle up and prepare your offense with these football promotional products.
Brown & Bigelow, St. Paul, Minn., has hired Sandy Nichols, MAS, as the director of vendor relations.
What better setting to cultivate business relationships than under the California sun? At Promo Marketing’s Power Meeting event in Newport Beach, Calif., industry suppliers and distributors got the chance to meet one another face-to-face in beautiful SoCal, and the result was another successful event for all involved.
Kevin Montecalvo, owner of InMotion Brand Strategies Powered by Proforma, Byfield, Mass., has secured a $1 million e-commerce contract with Structure Tone, a $4 billion international, full-service construction services provider.
At the start of my career, I spent a lot of time pitching products in hopes of catching a decision-maker’s attention. Today, I’m usually on the receiving end, listening to a budding entrepreneur looking to partner with us, or to a team member hoping to green-light a project.
In that role, I see certain mistakes being made again and again. So, from here on the other side of the table, I've compiled a list of seven mistakes you should avoid with your next big pitch.
Jeremy Corbyn, the newly elected leader of the United Kingdom's Labour Party, raised about 100,000 pounds (about $154,245) from "Team Corbyn" apparel, but The Daily Mail has reported that workers in Nicaragua and Haiti had made the shirts, earning about 75 cents an hour. The T-shirts cost supporters about $15.