Headlines Moreover Collection

Transformable Water Bottle Supports Clean-Drinking-Water Projects
December 28, 2015 at 3:46 pm

Replacing single-use drink containers with a reusable bottle not only cuts down on trash and problems like plastic pollution in the ocean, but it also reduces the amount of new resources and energy needed for the manufacturing process. The water bottle company Dopper is taking that concept a…

Australian Company Creates World's Longest Screen Print
December 28, 2015 at 3:24 pm

The Fitters' Workshop in Canberra, Australia, was brimming with excitement as staff from Canberra-based Megalo got ready for a record-breaking attempt to create the world's longest screen print. Sporting knee guards and inky fingers, two Megalo staff crawled 114 feet, pushing the squeegee along the screen. Once the big push was over, it was all…

Clemson's Football Success Creates Merchandising Frenzy
December 24, 2015 at 3:44 pm

Clemson University’s run at a possible football national championship has turned the Lowcountry sports merchandise world topsy-turvy. Clemson’s rise to No. 1 in the College Football Playoff coupled with South Carolina’s struggles has stores that sell sports merchandise making a lot of on-the-fly adjustments. T-shirts with slogans like “Dabo for President” and “Party Like It’s…

5 Fears You'll Need to Overcome to Be an Effective Leader
December 24, 2015 at 2:54 pm

Entrepreneurship demands effective leadership. You need to be able to make solid decisions, organize plans, hire teammates and provide direction—all under the steady pressure of being accountable for all those decisions and actions. To add even more heat, as an entrepreneur, your personal success is often tied directly to the success of your business, meaning…

High-flying Fashion: Alaska Airlines Upcycles Seats Into Travel Accessories
December 24, 2015 at 2:45 pm

It’s a challenge for airlines to create a sustainable image when their very lifeblood contributes enormous amounts of jet fuel to the environment. But Alaska Airlines is thinking out of the box—and seat—when it comes to sustainability by embracing upcycling. When the carrier re-upholstered 6,000 seats on its…

PM Video Battle: Next Products Versus BIC Graphic
December 24, 2015 at 1:28 pm

Promo Marketing's Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership's absolute favorite. (Next up: We're not going to let these spring-like temperatures in the Northeast steal our holiday spirit. You'll still find us sweating it out in our ugly holiday sweaters.) Last week,…

Windswept Marketing Offers Indirect Embroidery Option
December 24, 2015 at 1:09 pm

Arden, North Carolina-based Windswept Marketing offers Indirect Embroidery, which bonds logos to almost any kind of apparel, in any place—like the bill of a hat, jean pockets, shirt pockets and collars, bags, portfolios, neoprene, and other areas that cannot be "hooped" by standard embroidery. Because Indirect Embroidery adheres to the outside of an item (as opposed…

Is Amazon Launching Its Own Air-delivery Cargo Service?
December 24, 2015 at 12:54 pm

Amazon wants to build its own air-delivery cargo service to avoid potential delays from third-party carriers, like UPS and FedEx, and is in negotiations to lease 20 Boeing 767 jets to further that goal, reports The Seattle Times...

Alibaba Hires Former Apple Investigator to Fight Counterfeits
December 23, 2015 at 6:23 pm

Alibaba Group Holding Ltd. hired an investigator to rid the Chinese e-commerce business of counterfeit goods. According to Bloomberg, the investigator, Matthew Bassiur, previously helped Apple Inc. find fake iPhones and investigate copyright infringement. Bassiur formerly was a vice president for Pfizer Inc. and computer crimes prosecutor for the U.S. Department of Justice. As the…

3 Pens to Show Off at the Office
December 23, 2015 at 6:00 pm

Everyone has a favorite pen. Whether it's because it has a name engraved on it, it has a comfortable rubber grip or the ink is smoother than Barry White's voice. We found three pens that stand out to us because of their designs and functions. 1. Writing electrified Scientists at the University of Western Ontario…