Headlines Moreover Collection

How to Use the Power of 'Social Proof' to Attract Customers
December 23, 2015 at 3:53 pm

Social proof can be a great way to help push your visitors toward a conversion. It doesn't matter what your conversion is—it might be a purchase, it could be a PDF download or it could be a newsletter signup. If you can show visitors that there are other people out there, just like them, taking…

5 Steps to Protect Your Brand Trademark or Risk Losing It
December 23, 2015 at 3:49 pm

You opened your business and trademarked your brand name, logo and so on. Fantastic! You’ve taken the first step to ensure that only you can profit from your brand. But registering your trademark is just the first step to protecting your brand. A trademark gives you the right to exclude others from using similar marks…

American Apparel Works with Sierra Leone Artisans for T-shirt Collection
December 22, 2015 at 6:55 pm

American Apparel, Los Angeles, has teamed up with artisans from Sierra Leone to create a limited edition T-shirt collection. According to Apparel, a New York-based creative named Massah KaiKai pitched the idea to American Apparel. KaiKai wanted to use the project to shift the focus from the…

CPSC Releases Statement on Hoverboard Safety
December 22, 2015 at 6:40 pm

"Back to the Future Part II" predicted that 2015 would be the year that everyone finally rides hoverboards, and, to an extent, it was correct. Hoverboards, meaning the self-balancing, motorized vehicles, have been a popular item this holiday season, and some promotional products companies have used them as…

This Software Startup Is Battling Unsafe Manufacturing
December 22, 2015 at 5:14 pm

Tech entrepreneurs constantly are talking about how they want to change the world, but critics regularly respond that such change is too narrowly focused on speed, connectivity and profit. So when we come across a software startup that has a product can help curtail modern-day slavery, it’s worth highlighting. The company is Segura Systems, a London-based…

Tote Bag Designed for City Bike-share Programs
December 22, 2015 at 4:48 pm

Bike-share programs, where people can rent bikes from access terminals, increasingly are popping up in cities, such as New York, Chicago, Philadelphia and Washington, D.C. Sparse and NOMO Design now have designed the XFR tote bag, which is designed to fit onto bike-share bikes.…

Golden State Warriors Fans Mock Bucks with T-shirts
December 22, 2015 at 4:30 pm

The Golden State Warriors were undefeated going into the Dec. 12 matchup against the Milwaukee Bucks, but a few Bucks fans in the crowd were confident that the streak would end. Bucks fans donned "24-1" T-shirts, which turned out to be correct after the…

The Sunglasses Industry: A Lesson in the Importance Of Branding
December 22, 2015 at 4:14 pm

With 2015 coming to a close, 2016 will be an exciting year of innovation in the sunglasses industry, which is a huge industry. Including frames, sunglasses and contact lenses, the total industry is worth roughly $90 billion, and is projected to hit $140 billion by 2020. Of this market, sunglasses represent 40 percent of the…

Bean Bag Chairs Recalled After Children Deaths
December 21, 2015 at 3:43 pm

The U.S. Consumer Product Safety Commission (CPSC) announced that Ace Bayou Corp., New Orleans, is carrying out a voluntary recall of approximately 2.2 million bean bag chairs sold from 1995 to 2013. So far, only 790 customers who bought…

Netflix Designed Socks that Pause Your TV When You're Asleep
December 21, 2015 at 3:24 pm

In the age of online streaming, it never has been easier to watch our favorite TV shows and movies. Now, thanks to streaming giant Netflix, it never has been easier to pause a show once a viewer falls asleep. Netflix released a design for socks…