Headlines Moreover Collection

Bean Bag Chairs Recalled After Children Deaths
December 21, 2015 at 3:43 pm

The U.S. Consumer Product Safety Commission (CPSC) announced that Ace Bayou Corp., New Orleans, is carrying out a voluntary recall of approximately 2.2 million bean bag chairs sold from 1995 to 2013. So far, only 790 customers who bought…

Netflix Designed Socks that Pause Your TV When You're Asleep
December 21, 2015 at 3:24 pm

In the age of online streaming, it never has been easier to watch our favorite TV shows and movies. Now, thanks to streaming giant Netflix, it never has been easier to pause a show once a viewer falls asleep. Netflix released a design for socks…

Paul McCartney Loves T-shirt Giveaways
December 21, 2015 at 3:06 pm

Sometimes sports fans get more excited when the T-shirt cannon comes out than they do about the actual game (especially if the team isn't doing so well). It appears that rock stars are no different. In 2013, Sir Paul McCartney tried to catch a T-shirt at a Brooklyn…

Performance Awards Center to Distribute Pet Bowl
December 21, 2015 at 2:48 pm

Performance Awards Center (PAC), a Carrollton, Texas-based distributor, forged an agreement with New Zealand-based Heyrex to distribute its Torus pet bowl in the U.S. Launched in March, the self-dispensing water bowl previously was only available in the U.S. via Amazon.com. Torus provides both dogs and cats with clean, fresh,…

What Brands Can Learn from the Star Wars Licensing Blueprint
December 21, 2015 at 2:34 pm

These days, it’s next to impossible to walk out your door, look at your Twitter feed or go on the Internet without being hit in the face with a lightsaber. And it’s not just coming from the studio. Marketers and brands across all sectors are evoking "The Force" via robust licensing deals to drive results…

Image-building from the Ground Up
December 21, 2015 at 2:29 pm

If you’re building a business, you’re building a brand. And just as your company requires a solid foundation, your brand needs a consistent image across many media to communicate your message. Your image does a lot of heavy lifting. It conveys to people what your business is all about; it is simple and appealing enough…

Pizza Hut Opens 'Hut Swag' Web Store
December 18, 2015 at 6:19 pm

People usually have a favorite pizza place—whether it's a local joint down the street or a big-name chain. Now people who have Pizza Hut on speed dial can show their appreciation for the restaurant with Pizza Hut-branded items, like hats, T-shirts and skateboards. Pizza Hut…

PM Video Battle: Next Products Versus Discount Mugs
December 18, 2015 at 5:56 pm

Promo Marketing's Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership's absolute favorite. (Next up: We're thinking about our New Year's resolutions for 2016. We're thinking, "Make better jokes in the video battle.") Last week, Webb Company won for the fourth time, earning a…

Proforma Employees to Receive Toms this Holiday Season
December 18, 2015 at 4:39 pm

As a show of employee appreciation and charitable giving, Cleveland-based Proforma will give every Proforma support center staff member a Toms gift card this holiday season. With every product purchased from Toms, a retailer of shoes, sunglasses, apparel and more, it will help a person in need. “We wanted to not only thank our support team…

Tervis Tumbler Company Opens Ohio State University Location
December 18, 2015 at 4:20 pm

Tervis Tumbler Company, North Venice, Fla., has opened a new retail location on the campus of Ohio State University. According to the Columbus Business First, this is the company's first Ohio location and its first shop located on a college campus. "This location will not only…