A beverage company is planning a new, out of this world (literally) ad campaign. Pocari Sweat, a Japanese sports drink, might be the first product advertised on the moon.
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The Baltimore Orioles and the Maryland Motor Vehicle Administration are teaming up to celebrate Orioles great Cal Ripken Jr.'s record of most consecutive games played by auctioning two commemorative Maryland license plates.
Marketers and graphic designers have long known that color plays a major role in the success of any marketing campaign. Specific colors tend to stir certain emotions in customers, thus creating brand relevance and motivating purchases.
More and more entrepreneurs are working remotely. They may have an "office" at home, in a co-working space or even at the nearest coffee shop. Fortunately, technology has allowed everyone—even entrepreneurs who commute to a traditional office every day—to benefit from the flexibility of working from home when it’s needed or preferred.
Anyone who works from home will tell you that it has its benefits, yet also challenges. When I started my business in 1998, social media did not exist, I had no clients and most of my friends worked in a traditional office setting.
It's Kramer Enterprises versus Beacon Promotions in this week's video battle!
For people following the presidential campaign race, Donald Trump's "Make America Great Again" hat should look familiar. He's been wearing it to his rallies, and it was for sale online. Now, Politico reported that Newsmax, an online and print news outlet, was giving away the hat as a promotional gift for subscribers.
Bodek and Rhodes, Philadelphia, has announced the addition of the Columbia Sportswear brand to its apparel lineup.
In a world of Instagram experiences, hashtagged vacations and overwhelmingly social moments, sometimes people know the glory but not the insane story behind your perfect photos. During my recent years of growth as an entrepreneur, I’ve found that the journey to success isn’t like Google maps, with turn-by-turn directions.
There are nails in the road, dead ends and confusion. I’ve learned a number of lessons—some of which were ugly, all of which were important for my growth—that I call my 10 Small-business Commandments.