Headlines Moreover Collection

Lucasfilm Takes Subway and Six More Companies for Star Wars Promotions
August 18, 2015

Lipstick, batteries, hoagies and Häagen-Dazs Vanilla Swiss Almond will fuel the promotional tsunami that’s about to be rolled out advancing the Dec. 18 release of "Star Wars: The Force Awakens."

Disney’s Lucasfilm has signed campaign links with CoverGirl and Max Factor, Duracell, FCA U.S. (Fiat Chrysler Automobiles), General Mills (which owns the ice-cream maker with the ümläüt), Hewlett-Packard, Subway and Verizon. Each company developed campaigns and innovative programs and activations for their target audiences, per the Aug. 13 annoucement.

Never heard of them? The Woodinville, Washington-based company creates branded merchandise for everyone from the NFL to the Olympics, and has become one of the biggest branding agencies in the world—all thanks to our love of logos.

The 5 Characteristics of a Successful Salesperson
August 18, 2015

Everyone knows that great salespeople are outgoing, personable and obviously very expressive, sharply dressed, maybe a little flashy, and persistent. Right? Not exactly. Just like there is no perfect "leadership profile," I suggest that you steer clear of stereotypes to create the perfect sales team.

We struggled for years to put together an effective sales team, and it took a while before we finally figured out why. We, like so many businesses, were hiring salespeople according to a stereotype.

Minnesota Twins Remember the '90s with Zubaz Giveaway
August 18, 2015

Nostalgia for the 1990s is rampant these days. There are a lot of things from the '90s worth remembering—great music, the Dream Team, wacky game shows. The Minnesota Twins, however, have decided to dust off a '90s relic that people might not miss as much—Zubaz.

Customer Focus Announces Issue of U.S. Patent
August 18, 2015

Customer Focus, Costa Mesa, Calif., (previously known as Technologo and Trade Only) announced that on Aug. 11, 2015 a U.S. patent was issued, covering a number of claims related to the creation and rendering of artwork onto images online, and the subsequent output in the correct format for Web publishing or as a print-ready file.

The Fastest-growing Promotional Products Companies in 2015 on Inc. 5000
August 17, 2015

Last week, Inc. published its annual Inc. 5000 list, a list of the fastest-growing private companies in America. As we have reported in previous years, a number of industry suppliers and distributors made the ranks. This year, we counted 42 promotional products companies among the 5,000.

PPAI Names Steve Slagle 2016 Hall of Fame Inductee
August 17, 2015

Promotional Products Association International (PPAI), Irving, Texas, announced on Aug. 12, during its North American Leadership Conference in Nashville, it will induct Steve Slagle, CAE, former president and CEO of PPAI, into its Hall of Fame.

5 Ways to Turn Failures at Work into Life Lessons
August 17, 2015

Mistakes are inevitable. Not only are they an essential part of being an adult, they are responsible for some of the most brilliant inventions known to mankind. When you find yourself facing the occasional slip-up and experiencing some failures at work, instead of getting frustrated, let this lift you up taller and help make you a better person. Here are some of the ways you can turn workplace failures into character-building learning experiences.