Headlines Moreover Collection

Terry Town Adds Strategic National Account Manager
August 19, 2015

Terry Town, San Diego, announced the hiring of Aaron Bradley as strategic national account manager. Bradley brings more than eight years of experienced leadership in the promotional industry while working for a Midwest-based supplier company.

Disney D23 Expo Merch Sells Big Online
August 19, 2015

Disney fans lined up for hours outside of the Anaheim Convention Center to get their hands on D23 Expo merchandise. Some might have been there to get their family and friends some Disney-themed gifts, but others saw a huge opportunity for resale, as many of the items are currently going for big bucks on eBay.

Create a '26-hour Day' with this Simple Strategy
August 19, 2015

Entrepreneurs are well intentioned as a species, to a fault. Two of my new coaching clients are serial entrepreneurs who expressed challenges with time management. One of them mentioned that she has cut back on two hours of sleep to gain extra productive time.

The other simply said there aren’t enough hours in the day and has stopped exercising each morning, and works through lunch to “get back” an extra two hours of productivity.

Oktoberfest Reveals Official Beer Mug for 2015
August 19, 2015

It's official: Oktoberfest 2015 is on its way. As preparations begin for the mammoth festival of beer, organizers have unveiled the official beer mug with a new and unique design.

A month before the long-running folk festival kicks off in Munich—which goes from Sept. 19 to Oct. 4—the must-have collector's item was unveiled on Aug. 18. The hefty mug is emblazoned with the word "Oktoberfest" in colorful lettering.

Lucasfilm Takes Subway and Six More Companies for Star Wars Promotions
August 18, 2015

Lipstick, batteries, hoagies and Häagen-Dazs Vanilla Swiss Almond will fuel the promotional tsunami that’s about to be rolled out advancing the Dec. 18 release of "Star Wars: The Force Awakens."

Disney’s Lucasfilm has signed campaign links with CoverGirl and Max Factor, Duracell, FCA U.S. (Fiat Chrysler Automobiles), General Mills (which owns the ice-cream maker with the ümläüt), Hewlett-Packard, Subway and Verizon. Each company developed campaigns and innovative programs and activations for their target audiences, per the Aug. 13 annoucement.

Never heard of them? The Woodinville, Washington-based company creates branded merchandise for everyone from the NFL to the Olympics, and has become one of the biggest branding agencies in the world—all thanks to our love of logos.

The 5 Characteristics of a Successful Salesperson
August 18, 2015

Everyone knows that great salespeople are outgoing, personable and obviously very expressive, sharply dressed, maybe a little flashy, and persistent. Right? Not exactly. Just like there is no perfect "leadership profile," I suggest that you steer clear of stereotypes to create the perfect sales team.

We struggled for years to put together an effective sales team, and it took a while before we finally figured out why. We, like so many businesses, were hiring salespeople according to a stereotype.

Minnesota Twins Remember the '90s with Zubaz Giveaway
August 18, 2015

Nostalgia for the 1990s is rampant these days. There are a lot of things from the '90s worth remembering—great music, the Dream Team, wacky game shows. The Minnesota Twins, however, have decided to dust off a '90s relic that people might not miss as much—Zubaz.