More COVID-19 Coverage

Patagonia Hid a Secret, R-Rated Message On Some of Its Clothing Tags
September 16, 2020 at 11:48 am

If you happened to have purchased Patagonia’s Road to Regenerative Stand Up Shorts, you might have noticed a tiny little message on a tag. Or, maybe you didn't notice it. To tie in with the shorts’ purpose of rehabilitating farmland through a partnership with organic farmers, Patagonia slipped a little message in on the tag...

'Don't Miss It': How Promo Got Back to Business at Our Virtual Power Meeting Event
September 15, 2020 at 10:56 am

The Back to Business Virtual Meeting took our now-classic Power Meeting event format and moved it to a first-class online platform. Leading up to the event, we weren't sure it could fully replicate the Power Meeting experience. Now that it's over, we can safely say it shattered our expectations. Don't believe us? Ask the distributors who were there...

Popeyes Wants You to Tailgate From Home With a Pretty Great Promo Campaign
September 15, 2020 at 12:09 pm

NFL football is back, baby! It just looks a little different than we’re used to. Sure, you could still go tailgate in the parking lot, but that’s about the extent of it. And, for safety reasons, it’s probably best to do the tailgating at home. At least that’s what Popeyes and Dr. Pepper think you should do with their new co-branded promotional campaign...

'Be a Conduit': 3 Tips to Earn More Referrals
September 14, 2020 at 11:49 am

Referrals can make a huge difference for your business. Your customers will spread the word about your exemplary service and products, and if you form relationships with colleagues, they'll likely help you out if you take the initiative to do the same...

'It's a Very Confusing Process': The Payroll Tax Deferral, Explained
September 10, 2020 at 10:31 am

President Trump’s payroll tax deferral executive order went into effect on Sept. 1, meaning that employers can now temporarily suspend collection of the 6.2 percent federal tax for employees that goes toward social security. The suspension would last through the end of 2020. The details, though, are a bit unclear.

Joe Biden Is Selling Branded Hand Sanitizer With His COVID-19 Plan on the Label
September 10, 2020 at 1:32 pm

The Biden campaign’s latest product is a 2 oz. branded hand sanitizer bottle, with a (slightly verbose) label that looks a bit like the Dr. Bronner’s label. The words aren’t just empty placeholder text, though. It’s all detailed information about Biden’s proposed plan to tackle the COVID-19 pandemic if elected...

Apple Designed Its Own Specialized Face Mask for Corporate Staff, Store Employees
September 10, 2020 at 8:35 am

Apple's latest launch isn't an upgraded operating system or a splashy new iPhone with, like, six cameras this time. It's the Apple Face Mask. The company designed and created the mask in-house and will begin rolling it out to corporate and retail staff. In typical Apple fashion, the mask has a few specialized features...