Newsletter Blogs

The No. 1 Enemy of Becoming Wealthy
September 21, 2020 at 11:00 am

I define wealthy as making a minimum of $500,000 per year. This is a very achievable goal because: Businesses in North America spend over $300 billion on all the products we sell (printing, promotional products, incentives and awards, custom packaging, and more). These businesses keep running out of these items and need to reorder more.…

Why Am I Getting Duplicate Customers When Integrating SAGE and QuickBooks?
September 10, 2020 at 2:39 pm

Ask the Accountant… Question: I am integrating SAGE Online with QuickBooks Premier. I am getting duplicate customers and vendors. Why is that happening? Answer: When integrating two software packages, if any data in the receiving system is not identical to that being exported, it will be identified as a new and different entry. For instance,…

Your Brand May Not Mean What You Think
September 9, 2020 at 9:36 am

The single biggest challenge for distributors is differentiation. In a climate where budgets are slashed and marketing without pandering to your audience is a struggle, how can your brand and message stand out? The fact remains that over 25,000 distributors are selling the same merchandise, from the same supply chain, to the same target audience...

The Rule of the Beach Fire
September 8, 2020 at 12:28 pm

I love being at the beach. One of my favorite things is to have a great log fire at the beach. Here’s the first rule of the beach fire: It takes many logs to have a great log fire. If one of the logs rolls out of the fire, it fizzles out and sizzles out.…

How Your Promo Business Can Be Truly Customer-Centric (and Why It Matters)
September 2, 2020 at 4:00 pm

The most significant impact a company can make is with their customers and their community. Now more than ever, communities have to band together. I want to tell you about a few new ways to take care of your customers and your community, the effects it can have on your business, and why we’ve worked really hard to be known as more than “the pen people"...

Soft-Hand T-shirt Printing: Managing Client Expectations (and 3 Factors to Consider)
August 26, 2020 at 11:19 am

“Soft-hand” is a relative term when it comes to screen-printed T-shirts. When you ask for soft-hand printing on two different orders, the finished print for one order can be much softer than the finished print on the other. How soft can you expect a soft-hand print to be? More importantly, how soft does your client expect the print to be?...

Our 5 Favorite Promotional Products of the Week: 'Bill & Ted' Gift Boxes, Outdated Stickers and More
August 26, 2020 at 1:26 pm

Can you believe it’s almost Labor Day? We need to buy ourselves a new grill and throw away all of our white clothes in preparation. That’s how that rule works, right? You have to trash all white clothing you’ve accumulated since spring? We’re not fashion experts. But we are sort of experts in recognizing good promotional products, so let us highlight five of our favorites...

Protecting Company Culture in a Crisis
August 19, 2020 at 9:03 am

In the remote workplace, organizations have struggled to maintain connectivity with their employees. The COVID-19 pandemic has forced a "moment of truth" for corporate culture as leaders correctly ask themselves: Are the actions we take and choices we make right now reflecting our culture and the values that define who we are?...