Newsletter Blogs

Validation Is for Parking Receipts
May 16, 2022 at 9:28 am

You need validation for your parking receipt if you want free parking. That’s all you need validation for. You don’t need validation from others that you are successful. You don’t need validation from others that you are right. You don’t need validation from others that you are worthy. If you know you are successful, right…

Why You Should Reconcile Accounts Before Filing Sales Tax
May 13, 2022 at 11:16 am

Question: I filed my sales tax last week with the numbers in the QuickBooks sales tax liability report. When I ran the report again this week, the numbers had changed. What’s going on? Answer: Likely, you had not reconciled your checking account(s) before running the first sales tax report...

The Bueller Principle: Why Moving Too Fast Harms Your Clients and Your Business
May 11, 2022 at 9:08 am

We often move throughout our day with neither thought nor purpose. Sadly, this same whirlybird approach is applied to the work presented to clients on a far-too-regular basis—especially as it relates to promotional products. If you want to stand out from the product pushers and grow your business, it's time to not just work with thought and purpose, but to share that with your clients...

The Worst Sales Day of the Week
May 10, 2022 at 11:03 am

When it comes to making sales calls to new customers, is one day better than the other? That is, are there “good days” because you are more likely to get someone on the phone and “bad days” because no one wants to hear from you? When I put that question to live audiences as I did this past week in Atlanta, this is the typical path of the conversation...

Why SEO Is So Important for Promo Distributors
May 5, 2022 at 12:33 pm

Seventy-five percent of people never scroll past the first page of search engines. This also applies to buyers of promotional products, many of whom use Google and other search engines to find a vendor. This means that if you want to be in the game, you must appear on page 1 for the right search terms. If you don’t, you are literally invisible to your ideal clients...

Stranger Danger
May 2, 2022 at 10:53 am

“Stranger danger" is a warning that all people you don’t personally know (strangers) can potentially be dangerous. There are lots of strangers giving advice these days. On social media, on YouTube, in your emails and more. Lots of free advice. But who are these folks, and should you follow their advice? My strong suggestion is…

How to Plan for Year-End on QuickBooks
April 29, 2022 at 10:26 am

Many accounting systems can be quite complicated at year-end, requiring that you manually close the income and expense accounts into your balance sheet. This zeroes out the income and expense accounts to be ready to start another year. This is how your income and expenses go to zero at the start of a new year...

Grow Your Promo Business on a Shoestring Budget
April 25, 2022 at 12:30 pm

Think of growing your business as growing a garden. It doesn't happen overnight. It takes time and care. Working on it a little every day will reap results before you know it. You might need someone to teach you what to do and how to do it, so get help if that's the case. Just make sure it's someone who is already getting organic leads...

Past and Future: 7 Promo Lessons From a Departing Industry Veteran
April 13, 2022 at 1:26 pm

I've spent one third of my life dedicated to the promo industry, and I’ve had the absolute pleasure to work with so many phenomenal people and share so many amazing memories along the way. Throughout the years, I’ve learned countless things about myself, my business and life in general, and I thought it’d be great to share some of those...