Newsletter Blogs

Our 5 Favorite Promotional Products of the Week: 'Jumanji' Keychains, Custom Mascot Suits and More
August 12, 2020 at 12:25 pm

As we inch closer to November, there will probably be plenty of fresh political merchandise to dissect in the coming weeks and months. We'll devote plenty of time to that, as we always do. But, before all of that starts, let’s have some fun and enjoy the rest of the summer, eh? This week's Fave 5 includes custom jackets for mascots, ingenious sneaker collaborations and more...

Creating Better Product Pitches to Increase Purchase Conversions
August 6, 2020 at 10:58 am

When your client asks for a new T-shirt or hat idea, chances are you send them back a few shirt options in their selected colors and maybe a couple hat styles that fit their idea. It is likely that most of us are operating in this fashion, taking the inquiry and producing what is asked for the client. While this is fine on an introductory level, it puts the reins into the clients’ hands instead of allowing us, the experts, to direct the client...

OrderMaster Support Is Going Away—What Now?
August 6, 2020 at 2:33 pm

Ask the Accountant… Question: I have used OrderMaster for a long time. Is there any support for the software? Answer: Unfortunately, no. OrderMaster is no longer supported. It was sold as a stand-alone product that users owned and loaded onto their computers. It has remained static while your computer operating systems have continually advanced. The…

Our 5 Favorite Promotional Products of the Week: KFC Lipstick, LEGO Nintendos and More
August 5, 2020 at 1:17 pm

Remember how excited we were about Major League Baseball being back? Hope everyone else is having fun, because we haven’t been able to watch our Phillies much since their games keep getting postponed. Ah, well. In the meantime, we’ve been occupying ourselves by keeping up with some fun branded and promotional items, and we have quite a haul for you this week...

What to Know About Selling Sun Protection Apparel as Everything Moves Outdoors
August 5, 2020 at 9:03 am

Pre-pandemic, sun protective clothing was one of the fastest growing segments of the entire apparel industry, with the rising popularity of outdoor leisure activities contributing to that growth. Now, with indoor activities essentially off-limits as we attempt to stop the spread of coronavirus, those outdoor activities have only grown in popularity...

$5 Million Jackpot
August 3, 2020 at 11:30 am

Let me tell you a story about Jack. Jack has been in this business a long time. Good guy. Lots of contacts. Sales typically less than $500,000 per year. Then COVID struck. Jack participated in webinars and learned about opportunities in PPE. Jack reached out to his contacts. He told them how he had the…

Must I Upgrade QuickBooks Each Year?
July 10, 2020 at 1:09 pm

Ask the Accountant… Question: I Google searched for QuickBooks support. They told me that I have to upgrade to QB Premier 2020 even though I am in QuickBooks Premier 2019. Is that true? Answer: I get many calls about this. Internet searches for QB support can connect you with non-QuickBooks entities whose business it is…

The Easiest Sale
July 21, 2020 at 12:54 pm

Many of you reading this are wondering where to get more sales. There are only four possibilities for creating more sales. In order of the easiest sale they are: Sell an existing product to an existing customer. Sell a new product to an existing customer. Sell an existing product to a new customer. Sell a…

Steve Jobs: The 1 Thing That Separates the Doers from the Dreamers
July 6, 2020 at 1:07 pm

I recently read an article from TheLadders.com written by Michael Thompson, who explained a story about Steve Jobs and what he believes to be the one thing that separates the doers from the dreamers. When Jobs was 12 years old, he wanted to build a frequency counter but was missing some of the parts he needed, so he...