Newsletter Blogs

6 Things Clients Are Buying
March 2, 2016 at 6:08 pm

Clients and prospects still are buying. Your customers still need you and still want to buy from you. What your customers want to buy is a more efficient, more profitable, more exciting company. They want to buy a better brand. They want to buy the ability to be the first choice among shoppers looking for the services…

Who Are You Wearing?
March 2, 2016 at 3:04 pm

Never ask a woman her age, her weight or, apparently, which designer she’s wearing on the red carpet. Well, OK, you can ask about the last one—but you better have a darn good follow-up question. At least according to the #AskHerMore movement. But maybe there’s a simple way around this issue: Branding. Logo placement. Imprinting...

Promoting Higher Education
March 1, 2016 at 4:21 pm

College was an exciting time in my life. For me, a kid from suburban Central Pennsylvania, it was a time when I moved to an exciting city, made new friends from all over the country (and the world)…

Converting Accounting Software to Quickbooks
February 26, 2016 at 6:53 pm

Question: What is involved in converting from my current accounting software to QuickBooks? Answer: Converting from other ad specialty systems, such as ASI ProfitMaker, OrderMaster, AIA or Proforma, involves planning and attention to detail, and it is a routine procedure. QuickBooks is user-friendly, which has something to do with it being the No. 1 accounting…

Show and Tell: Kid Me Versus Adult Me
February 25, 2016 at 5:14 pm

In the second grade, I brought an owl pellet to school for show and tell. I vaguely remember a combination of laughter and complete disgust amongst my fellow classmates after explaining why I decided to jam a mass of regurgitated bird parts into my backpack to show everyone at school. (The reason is because I loved owls—some would say a…

Win Saint Patrick's Day with These Awesome Promos
February 24, 2016 at 6:16 pm

With March making its debut next week, St. Patrick's Day is right around the corner. I get extra excited about St. Patrick's Day because it's a chance to bore people with my stories about spending a semester in Ireland. I'll save you the snooze-worthy stories and instead provide some insight as to how your brand…

5 Ways to Improve Your Use of Microsoft Outlook
February 23, 2016 at 6:45 pm

For many of us, we use Microsoft Outlook more than any other software. yet we rarely take the time to brush up on our Outlook skills. Bad habits are ingrained, and our knowledge of Outlook largely is based on when we first started using Outlook. Most of us never took a class and probably haven’t…

Taking Your Conversation to the Next Level
February 19, 2016 at 7:04 pm

People don’t buy with their heads. They buy with their hearts. The competition is not for their money. The only real competition is for their emotions. Touch the hearts of the people you serve, and they’ll be back for more. Engage their emotions, and they’ll become raving fans. “I have always believed that by touching…

Would You Imprint That? Cold-Weather Edition
February 17, 2016 at 8:00 am

I recognize that ridiculous fashion has its time and place. So I searched the Internet for a few of the silliest, most impractical cold-weather apparel and accessories that someone, somewhere out there may want to wear to bring you a fun game of “Would You Imprint That?” Take a look at the products and cast your vote...

A Lesson in Branding from a Skate Spot
February 16, 2016 at 1:35 pm

Growing up, skateboarding was just about the most important thing in the world to me. I tore through magazines, like Thrasher and Skateboarder, I idolized Tony Hawk, and I watched every skate video I could get my hands on. I…