Newsletter Blogs

Trade Shows + Social Media = Marketing Bliss
May 9, 2016 at 3:46 pm

The trade show—one of the main staples of offline marketing. Social media—one of the backbones of online marketing. As marketing continues to evolve and shift, it’s increasingly more important to have a blend of both online and offline channels. And, thankfully, mobile technology has made it easy to do both at once. I’m talking about…

Knowing Your Financial Statements
May 6, 2016 at 6:30 pm

Question: What financial statements do I need to have for my accountant? Answer: The two standard financial statements you need to produce are your balance sheet and your profit and loss statement (also known as an income statement). A balance sheet is a financial snapshot on a given day. It is dated "as of" a…

3 Promotional Products We Need This Week: Episode 2
May 5, 2016 at 4:18 pm

What do toilet mugs, six packs and flowers all have in common? They’re all promotional products that we (probably) need this week. Here’s why: For any questions about Promo Marketing’s video services, contact Brittany at bhahn@napco.com. Don't be shy!

Beyoncé Understands Promotional Products Better than Anyone
May 4, 2016 at 3:22 pm

If you've been anywhere in my vicinity this past week, you've probably heard my "Beyoncé is a genius speech." (Sorry, roommates, parents, friends, family, strangers on my bus, etc.) First, she debuted her amazing athleisure line, then she surprised fans with the work of art that is "Lemonade," and, finally, she showed her skills at…

The Most Important Thing You Need to Know about Millennials
May 3, 2016 at 3:55 pm

So many blogs, books, presentations and articles provide broad insights on millennials. I’m going to share what I believe is the single most important insight you need to know about millennials. The millennial generation might better be referenced as the "Google Generation." Never in the history of the world have we had access to answers…

The Law of Attraction: Gratitude Is the Attitude That Impacts our Altitude
May 2, 2016 at 4:26 pm

In my last article, I discussed the fact that our thoughts are vibrating waves that don’t stop at the edges of our skulls. Our thought waves are vibrations that become part of the universe. I’m told that we humans have up to 60,000 thoughts a day. Our thoughts shape our lives. Henry Ford said, “Whether…

Your Defining Moment
April 28, 2016 at 5:19 pm

It would be his only at bat in the World Series. After sitting in the dugout with a hamstring pull and worn-out knees, his team down 4-3 with two outs and a teammate on first base, he was called on to pinch hit. He was facing Dennis Eckersley, the 45-save relief ace of the winningest…

Can a Person Have Too Many T-shirts?
April 27, 2016 at 2:59 pm

You know how people pack away their winter clothes for the summer to free up space in their dressers? I do that for my T-shirts. At one point in time, I easily could have worn a different T-shirt each day of the year. Right now, I’d say I could at least make it through six months. A packrat by nature, I would never say I have too many T-shirts. But I certainly have enough...

Other Ways to Show 'I Voted'
April 26, 2016 at 5:48 pm

The Pennsylvania primary elections are today, and I'm performing my civic duty by casting my vote after work today. I'm already anticip

How Technology Settled the 'Jocks vs. Geeks' Debate Forever
April 25, 2016 at 1:23 pm

Growing up, there were two types of kids in my school. First, you had the active kids—the students on the school teams, sure, but also boys and girls in the scouts, skateboarders and bikers, the kids who climbed trees, and the kids who just ran in circles until their mothers called them to come home…