Newsletter Blogs

The New Marketplace: Why Your Sales Need Marketing
May 20, 2021 at 11:01 am

Unless you work part-time or are happy where you are, online marketing plays a vital role in growing your distributor business. Just like any other business today, in any industry, you must be visible to your prospects. If you’re looking to grow your business to seven figures and beyond, you need to increase your client base in a systematic way...

Curation: The Most Underrated (and Teachable) Skill for the Promo Professional Today
May 18, 2021 at 2:41 pm

You’re a professional curator. That’s a surprise to some of you, but that’s what you are. Every day, you sort, sift and select specific products from thousands of options in our industry and then assemble them into collections to present to a client. This is why it’s somewhat baffling that as an industry of professional curators, we’ve never tried to codify the craft of curation...

Scarcity or Abundance Mindset
May 17, 2021 at 12:49 pm

Our mindset is critically important to our success in life because thoughts become things. Steven Covey, in his best-selling book The Seven Habits of Highly Successful People, introduced us to the "abundance mindset." An abundance mindset is when a person believes that our world is full of plenty of opportunities for all people to be…

Defending Leadership
May 11, 2021 at 4:34 pm

While I’m not sure I’m any more or less qualified than anyone else to write on the topic of leadership, I felt compelled to after seeing a post on social media last week. In short, the post shared an experience someone had with an ineffective leader, and in all of the comments, there wasn’t a single one supporting leadership of any kind...

Where Can I Find Record of Vendors and Their Yearly Costs?
May 7, 2021 at 11:50 am

Ask the Accountant… Question: I have to produce 1099’s for some of my vendors. How do I get a record of these vendors and their costs for the year? Answer: When you set up a vendor in QB Premier, go to: Vendor > Vendor Center > New Vendor > Enter contact information. Under “Tax Settings,”…

How to Become the CEO of Your Well-Being: Advice From Naz Beheshti
May 10, 2021 at 8:58 am

Naz Beheshti shares her experience working as Steve Jobs’ former executive assistant and how Jobs was a mentor and inspiration for her book, "Pause. Breathe. Choose." As founder of Prananaz, a corporate wellness company, Beheshti offers advice and a holistic framework to empower people and leading organizations to reach their highest potential...

The Google Analytics Metrics You Need to Track
May 6, 2021 at 1:17 pm

With buyers turning to the internet to look for promotional products providers, your website can be your main source of new business. That’s why tracking its performance is essential if you want to realize its potential in driving traffic, leads and sales...

Don’t Be a Used Idea Salesperson: 5 Things to Know About the Automotive Market
May 5, 2021 at 10:36 am

While the last year has been a challenge for everyone, it has also brought many opportunities. Jumping into or expanding your business in the automotive vertical market is one of them. Dealerships have rebounded better than expected and business is projected to build back rapidly over the next two years. Don’t miss out on this market...

The Power of Relationships With Fred Albrecht
April 30, 2021 at 4:06 pm

Fred Albrecht is an accomplished business owner, mentor and coach, who together with his wife, Suzette, built a $40 million business in the promotional products and print industry, Proforma Albrecht & Co. “Relationships matter more than anything,” Albrecht says. “It’s all about building a company one great person at a time."...

For Promo Distributors, the Key to Success in 2021 Is Changing the Conversation—by Asking the Right Questions
April 30, 2021 at 10:47 am

In 2021, the “What” matters less. “We don’t have a budget for that” or “We’re not doing that event this year” should not be the conversation. “How are you getting new customers?” and “How are you saying ‘thank you’ to your employees?” will drive more fruitful conversations. It requires a paradigm shift. We can no longer focus on low prices and...