Newsletter Blogs

Don’t Fall Into the Hard Seltzer Trap: How Chasing Trends Can Hurt Your Business
March 10, 2021 at 10:37 am

Reliance on a trend may yield some results in the short term, but the long-term damage of blending in with the crowd will be difficult to repair. In any creative industry, when organizations rapidly move in the same direction as their competition, it tells me that a new approach is a far better, perhaps only, approach...

10 Strategies to Maximize Sales From Existing Customers With Annual Reviews
March 4, 2021 at 11:51 am

We’re now a full two months into 2021, but one of the most common New Year’s Resolutions I hear centers around growing business with new and existing clients. We all know that gaining new clients takes a lot of time and energy, so why not put that same amount of energy into maximizing sales with existing clients?...

All-In With Poker Legend Phil Hellmuth
March 5, 2021 at 3:30 pm

Phil Hellmuth, 15-time World Series of Poker champion, has won more than $23 million in live tournament winnings and helped raise over $60 million for charity. The poker legend shares with host Greg Muzzillo how positive thinking influences our reality and empowers us to achieve extraordinary success...

Reconcile Before the End of the Period
March 5, 2021 at 1:11 pm

Ask the Accountant… Question: I produce my month-end statements and then do my reconciliations whenever the statements are ready. Is that the right order? Answer: Reconciliations are an important step in keeping your data up to date. Reconciliations are a safeguard that your numbers are correct, or at least entered in your system. A reconciliation…

7 Questions for Optimum Meetings
March 5, 2021 at 11:40 am

Regularly scheduled, well-structured management meetings can spell the difference between accomplishments and falling short of goals.

Gemline's DeShaun Diggs on Diversity Recruitment in Promo
March 2, 2021 at 11:36 am

DeShaun Diggs shares his thoughts on the expanding need for diversity recruitment and diverse sustainability in this industry. As someone who is able to articulate the value of racial and generational diversity to fellow industry leaders, DeShaun continues to be an advocate for a more inclusive market...

Bathroom Mirror Success
March 1, 2021 at 1:14 pm

To many, it is just a bathroom mirror. However, for poker legend and 15-time World Series of Poker Bracelet winner Phil Hellmuth, the bathroom mirror was his key to success. I recently interviewed Phil for my video series, Million Dollar Monday (M$M) and he told me his bathroom mirror success story. When Phil was younger,…

2021 Industry Sales Forecasting Tips: Reasons for Optimism
February 26, 2021 at 9:12 am

From a management perspective, we are oddly more optimistic than our sales professionals this year. We are optimistic because there are some real winning industries that have continued to grow despite the pandemic and show no sign of slowing down. We are optimistic because investments in prospecting are now showing results...

Hiring a Blog Writer for Your Promo Business? 6 Common Mistakes to Avoid
February 25, 2021 at 9:25 am

Few distributor business owners have both the writing skills and the time needed to write their company blog on a consistent basis. Business blogs need to be relevant, look polished and represent the brand well. Considering all these personal limitations and high expectations, it makes sense to outsource blog writing. But there is a right way and a wrong way to hire a writer...